Koki zaudē lapas, laikapstākļi kļūst nepiemēroti, un jūs vairs nejūtaties tik optimistiski, pirmdienas rītā veidojot e-pasta kampaņu, kā vēl pirms pāris mēnešiem… Nu, rudens ir klāt, un ar to arī Helovīna sezona. Helovīns, baiļu un tumsas laiks, kas ienāk e-pasta mārketinga pasaulē.
Ļaujiet man jums pastāstīt stāstu par mazu pilsētiņu tīkla tumšākajos nostūros – Marketingtonu. Tā izskatās kā vismiermīlīgākā vieta visā Internetā ar pazīstamu sabiedrību, laimi uz ielām un apmierinātiem vietējiem iedzīvotājiem. Taču jau daudzus, daudzus gadus tur dzīvo šausminošu e-pastu banda, kas Helovīna naktī iznāk no pilsētas tumšākās puses, lai apciemotu iedzīvotāju mājas, nodarot briesmīgus postījumus. Viņi mudina cilvēkus atvērt durvis, kliedzot “trick or treat”. Iespējams, jūs par tiem jau esat dzirdējuši – tos sauc par SPAM.
SPAM gang arouses a fear in all Marketington. They are unpredictable, brutal and above all extremely cunning…They know all the tricks and can fool anyone to open the doors for them.The target of their actions are the residents of the Email Street… The terrified locals have lost their trust, unsure who is hiding behind the next email, and become very unwilling to open their doors for any email that comes into their inbox. Good emails have to make an incredible effort to rebuild trust, increase their reputation and finally get some sweets.The guards of the whole Internet world had to set up strict borders (filters), so the SPAM emails will never find their way to Email Street. When caught, they get sent straight to SPAM inbox, which is basically a prison for nasty emails.Unfortunately, quality emails are also affected… Whenever their reputation gets a bit shady, SPAM filters will detect them amongst other emails and sent them to the SPAM inbox, even though their content might be valuable and interesting for the recipients.This story clearly reflects the email marketing world in a real life. As you are an email marketer, you are a part of Marketington. Halloween night is simply an email campaign time, and Email Street is the list of recipients that we send our emails to. If they open their doors and read the email in their inbox, they might treat the sender, by converting into a paying customer. On the other hand, they might not trust the sender, and report the message as a spam. If the sender was previously identified as a baddy, their email is already in the email prison, SPAM BOX, so no chance for treats at all!If you are standing behind the good emails, you might already know how unfair and annoying is when your content is treated in same way as the emails about Nigerian prince or cheap Viagra. Disappointment, helplessness, and irritation. No one likes that! But there is a way to differentiate yourself from the SPAM gang. First of all, it is all about the content that you are sending, and to who you are sending it to. You need to adopt specific measures, so the recipients will not mark you as a SPAM. Email only those, who agreed to be on your campaign list, personalize your content, create a truthful but appealing title, make it easy to unsubscribe, be consistent and remove inactive users.
Bet pats svarīgākais – aizsargājiet savu sūtītāja reputāciju, samazinot atteikumu skaitu! Nekad nekad nesūtiet uz nepārbaudītiem e-pasta sarakstiem! Katru reizi, kad jūsu e-pasts atgriežas atpakaļ nederīgas e-pasta adreses dēļ, jūsu reputācija tiek ietekmēta. Kad jūsu reputācija ir cietusi, uz jums ir vērstas “sargsuņu” acis. Būtībā tas ir tikai vēl viens solis, lai iekļūtu melnajā sarakstā un kļūtu par SPAM bandas sastāvdaļu. Pārbaudiet, pārbaudiet un vēl vienu reizi Pārbaudiet savu sarakstu , uzturēt to tīru un brīvu no slēptiem Nepiegādājams e-pastu
Palieciet interneta labā pusē, esiet cienīgs Marketingtonas cilvēks, pieklājīgs E-pasta ielas viesis, nekad nevajag “krāpties”, un pats galvenais – izvairieties no SPAM bandas!
