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Email retargeting is a marketing strategy that involves sending targeted emails to individuals who have previously interacted with a brand or website but did not make a purchase or take a desired action. This strategy aims to re-engage these individuals and encourage them to return to the website, complete a purchase, or take another desired action.

Email retargeting works by tracking the behavior of website visitors, such as the pages they visited, products they viewed, or actions they took, and using this information to create personalized email campaigns. These emails are designed to remind recipients of their previous interactions with the brand, provide relevant content or offers, and encourage them to take the next step in the customer journey.

Email retargeting is an effective way to re-engage with potential customers who have shown interest in a brand or product but have not yet converted. By delivering targeted and relevant content directly to their inbox, brands can increase their chances of converting these individuals into customers and driving revenue. Additionally, email retargeting allows brands to build stronger relationships with their audience, increase brand awareness, and drive repeat purchases.

Overall, email retargeting is a powerful marketing strategy that can help brands maximize the value of their website traffic, increase conversions, and drive revenue growth. By leveraging the power of personalized email campaigns, brands can effectively re-engage with potential customers and drive them towards making a purchase or taking a desired action.