Blog
This is the space were we would like to share with you our tips, thoughts, stories, and ideas around email marketing, bounce rates, list cleaning and deliverability. Here you will also find some insights around our most recent integrations!
Q&A: Email Validation
The main goal of an email marketer is not only to collect contacts for marketing and advertising purposes but also to ensure that their subscriber list is clean.What is a Valid Email? Over time, email accounts can become inactive, and addresses that are no longer...
Q&A: Email List Cleaning
If you are using email marketing to connect with your target audience and advertise your products and services, one of the main best practices involves keeping your email list clean or verified. This refers to the process of checking your email list to ensure that you...
Q&A: Email List Segmentation
With a billion marketing emails sent out every day, most people, including your customers and target audience, receive so many emails that they have to be selective when it comes to choosing which ones to open. That is why you need to personalize your communication...
Q&A: Email List Building
Email marketing would be pretty much impossible without a client base. You need to build a list of email addresses for engaged users as a very basic requirement of a successful email marketing campaign.What is Email List Building? Email list building involves a series...
Q&A: Email List
Since email marketing is one of the best digital marketing methods that you can use to grow your business over the long term, a good email list is a very valuable tool to have. Email allows for more personalization, helps to keep things professional, and delivers...
Q&A: Email Bounce Backs
The bounce rate is a top concern for any email marketing campaign; read on to get some answers to your most common questions on this topic.What Does Email Bounce Mean? Email bounce occurs when the emails that you send out are unable to be successfully delivered to...
Q&A: Free Email Verification
Creating and managing an email marketing campaign isn’t always easy. Gathering an email list and putting the best content together can take up a lot of time and energy, so it’s important to spend some time verifying email addresses and making sure that your messages...
Why you should have an email verification process?
For many businesses, the most preferred means of communication with their customers and clients is email. Lots of companies use this means of contact due to the belief that most persons check their emails daily. While this might be true, not all email addresses...
Transactional Email: The Definitive Guide
Transactional emails are gaining traction among online businesses. But they're much more than thank-you messages to your clients. Besides building loyalty, email services present opportunities to increase sales.What is a transactional email? Before getting down to the...
How to reduce spam complaint rate?
The word ‘complaint’ suggests bad practices and unhappy customers, yet when it comes to email marketing and your spam complaint rate, it’s not as hostile as it sounds.That said, marketers should monitor their spam complaint rates because if they’re allowed to slide,...
Why are my emails coming back as undeliverable?
The last thing any email marketer wants is to see emails returned when a campaign is on its way out—nudging up their bounce rates. Whether they’re labelled with message failed, rejected, or bounced, it all adds up to the same thing—they’re not hitting their intended...
How to Create Effective Subject Lines for Your Email Marketing Campaigns
Email subject lines are one of the most critical factors impacting email marketing campaign success. Nowadays, our inboxes are full of emails, and these emails are competing for our attention. In fact, it can take us less than a second to decide the fate of the email...
Is using email validation regex enough to keep your lists clean?
We’re going to jump straight to the short answer and take care of the long-winded explanation after. Quite simply—no.I can hear the developers and the devils advocates out there questioning our blunt denial of regex email validation, prompting the further question,...
Email authentication methods – the basics behind SPF, DKIM, DMARC, and BIMI
There’s a lot more to email security than first meets the eye. We’re all well aware that email is one of the hardest-hit areas for phishing for personal data and sensitive information.Hackers are becoming far better at creating authentic-looking messages that fool so...
Best cold email tools ranking: email deliverability edition
Cold email is still one of the most profitable outbound sales channel, but at the same time sending cold emails on your own can be very time and energy-consuming. No need to worry though, as now you have hundreds of cold email automation tools that can take those...
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