Blog

This is the space were we would like to share with you our tips, thoughts, stories, and ideas around email marketing, bounce rates, list cleaning and deliverability. Here you will also find some insights around our most recent integrations! 

Why you should have an email verification process?

Why you should have an email verification process?

For many businesses, the most preferred means of communication with their customers and clients is email. Lots of companies use this means of contact due to the belief that most persons check their emails daily. While this might be true, not all email addresses...

Transactional Email: The Definitive Guide

Transactional Email: The Definitive Guide

Transactional emails are gaining traction among online businesses. But they're much more than thank-you messages to your clients. Besides building loyalty, email services present opportunities to increase sales.What is a transactional email? Before getting down to the...

How to reduce spam complaint rate?

How to reduce spam complaint rate?

The word ‘complaint’ suggests bad practices and unhappy customers, yet when it comes to email marketing and your spam complaint rate, it’s not as hostile as it sounds.That said, marketers should monitor their spam complaint rates because if they’re allowed to slide,...

Why are my emails coming back as undeliverable?

Why are my emails coming back as undeliverable?

The last thing any email marketer wants is to see emails returned when a campaign is on its way out—nudging up their bounce rates. Whether they’re labelled with message failed, rejected, or bounced, it all adds up to the same thing—they’re not hitting their intended...

Why you should sign up for email feedback loop (FBL)?

Why you should sign up for email feedback loop (FBL)?

Email marketers strive to stay ahead of the curve when it comes to their spam rates, sender score, and email deliverability. One useful tool is using data from an ISP’s email feedback loop. The following information looks into the FBL meaning and discusses why you...

How and when you should monitor email deliverability?

How and when you should monitor email deliverability?

Efficiency is essential in everything we do. A golf coach once told his student, “It doesn’t matter how much practice you put in, if your technique is wrong, you’ll only make those bad habits stronger.” What has golf got to do with email deliverability? Well, if we...

16 Best Email Verification API services

16 Best Email Verification API services

42 years ago in 1978, the first-ever email was sent via Arpanet to 400 users. And guess what, it resulted in huge sales of around $13 million. Amazing, isn’t it? Even now, emails are one of the primary modes of communicating your business to your prospects and...

3 ways to re-engage your neglected old email list

3 ways to re-engage your neglected old email list

So, at some point, you probably had a thriving email list for your email marketing campaigns. But then gradually, that list became old and neglected. The frequency of the newsletters, email adverts, etc., you sent out dwindled or came to a grinding halt. Or perhaps...

Privacy Shield and European Email Verification

Privacy Shield and European Email Verification

Just when you thought the dust kicked up by GDPR had settled, along comes the US dragging a big pair or Privacy Shield boots through the topic, stirring up another storm among providers. Do the latest European Privacy Shield mumblings affect you and your data?Security...