Blog

This is the space were we would like to share with you our tips, thoughts, stories, and ideas around email marketing, bounce rates, list cleaning and deliverability. Here you will also find some insights around our most recent integrations! 

Q&A: Email Sender Score

Q&A: Email Sender Score

Sender score works in a similar way to how your credit score works to determine your credit-worthiness. It is used by businesses that send marketing emails, to measure the health of email campaigns.What is Sender Score? Your sender score is a number between zero and...

Q&A: Email Deliverability

Q&A: Email Deliverability

Simply put, email deliverability is the ability to deliver emails successfully to the inboxes of subscribers. It can be measured as a metric that indicates the number of emails that have reached the recipient’s inboxes successfullyWhat is the Definition of Email...

Q&A: Finding Email Address

Q&A: Finding Email Address

Finding someone’s email address might be necessary if you need to send them a message or want to add them to your mailing list.How to Find Someone’s Email Address? If you’ve lost their email address or they have accidentally entered it into your opt-in form...

Q&A: Email Validation

Q&A: Email Validation

The main goal of an email marketer is not only to collect contacts for marketing and advertising purposes but also to ensure that their subscriber list is clean.What is a Valid Email? Over time, email accounts can become inactive, and addresses that are no longer...

Q&A: Email List Cleaning

Q&A: Email List Cleaning

If you are using email marketing to connect with your target audience and advertise your products and services, one of the main best practices involves keeping your email list clean or verified. This refers to the process of checking your email list to ensure that you...

Q&A: Email List Segmentation

Q&A: Email List Segmentation

With a billion marketing emails sent out every day, most people, including your customers and target audience, receive so many emails that they have to be selective when it comes to choosing which ones to open. That is why you need to personalize your communication...

Q&A: Email List Building

Q&A: Email List Building

Email marketing would be pretty much impossible without a client base. You need to build a list of email addresses for engaged users as a very basic requirement of a successful email marketing campaign.What is Email List Building? Email list building involves a series...

Q&A: Email List

Q&A: Email List

Since email marketing is one of the best digital marketing methods that you can use to grow your business over the long term, a good email list is a very valuable tool to have. Email allows for more personalization, helps to keep things professional, and delivers...

Q&A: Email Bounce Backs

Q&A: Email Bounce Backs

The bounce rate is a top concern for any email marketing campaign; read on to get some answers to your most common questions on this topic.What Does Email Bounce Mean? Email bounce occurs when the emails that you send out are unable to be successfully delivered to...

Q&A: Free Email Verification

Q&A: Free Email Verification

Creating and managing an email marketing campaign isn’t always easy. Gathering an email list and putting the best content together can take up a lot of time and energy, so it’s important to spend some time verifying email addresses and making sure that your messages...

Why you should have an email verification process?

Why you should have an email verification process?

For many businesses, the most preferred means of communication with their customers and clients is email. Lots of companies use this means of contact due to the belief that most persons check their emails daily. While this might be true, not all email addresses...

Transactional Email: The Definitive Guide

Transactional Email: The Definitive Guide

Transactional emails are gaining traction among online businesses. But they're much more than thank-you messages to your clients. Besides building loyalty, email services present opportunities to increase sales.What is a transactional email? Before getting down to the...

How to reduce spam complaint rate?

How to reduce spam complaint rate?

The word ‘complaint’ suggests bad practices and unhappy customers, yet when it comes to email marketing and your spam complaint rate, it’s not as hostile as it sounds.That said, marketers should monitor their spam complaint rates because if they’re allowed to slide,...