9 Top Email Cleaning Services for 2023

May 30, 2023

Having a cluttered collection of inactive and duplicate email addresses is the first step toward sabotaging your email marketing campaign.

email cleaning services Bouncer

The number of email addresses on your list doesn’t guarantee results. When it comes to mailing lists, a good practice is to prioritize quality over quantity. Ten emails that convert are far better than 1,000 emails that bounce.

Prepare to dodge spam traps and discover the best email list cleaning services that deserve your undivided attention this year. It’s time to get your email scrubbing tool and tidy up there a bit. 🧹

Why is having a clean email list important?

Think of it as an investment. A clean list not only preserves your sender’s reputation. It also has an impact on email marketing campaign performance and saves you time, money, and energy.

By using real-time email verification for clean lists, you get higher email deliverability rates, lower your bounce rates, reduce the number of inactive subscribers, and achieve a better overall email ROI. Here are some of the major benefits of keeping a great email list hygiene.

➡️ Better email deliverability

Almost 46% of all sent emails are classified as spam emails. A fresh subscription list will keep you away from these frightening stats and boost your deliverability rate – increasing the chances of your emails landing in the primary inbox of your readers. In other words, it will help you avoid being marked as a spammer.

Real-time verification can help here as you don’t have to wait and see if an email address is valid or not. Email list cleaners can reduce the workload of bulk email verification as you don’t have to do so much manual work.

➡️ Lower bounce rates

It’s hard to keep up with your email list and verify that every address is valid. An email verification service can easily find any fake or outdated email addresses in a few clicks and help you maintain healthy bounced email numbers and keep your email activity in tip-top shape.

➡️ Better open rates

If your prospect has hundreds of unread emails in their inbox, they’re likely to ignore yours too. It means that your hard work and effort put into crafting the perfect email might go unnoticed.

Email list quality is among the main factors that can have an impact on your open rates. An email list cleaning tool helps squeeze out your most promising contacts so you don’t send emails that end up unopened.

➡️ Better click-through rates

If you tailor your content to the recipients correctly, the click-through rate is higher, too – meaning more opens and clicks for each of your messages, and a lower number of inactive subscribers over time.

The best email list cleaning tools like Bouncer allow you to segment your contacts into groups easily. That gives you the power to create tailor-made campaigns for each group of bulk addresses.

➡️ More conversions

After all, a clean mailing list means higher conversion rates. No fake email addresses mean that your message is being read and acted upon by real people, driving your conversions up.

Never underestimate the power of a clean email list – it’s the foundation for successful email marketing campaigns and plays an essential role in boosting ROI and maximizing profits. 📈

So give your email addresses the attention they deserve and use an email cleaner regularly.

What are email cleaning services?

Email list cleaning service is designed to help maintain a clean and updated mailing list that is crucial for your marketing efforts.

They work by removing invalid email addresses, inactive contacts, duplicate emails, and other irrelevant data that can negatively affect your drip email campaigns.

As the market provides many email verification services, you have to choose wisely. The key is to find an email cleaning tool that can do the job quickly and accurately (just like Bouncer does).

Curious if your email list needs a good scrub? Let Bouncer give you the verdict on whether your list is in need of cleaning services. Try Bouncer for to put your list up to the test!


In three words, you could describe Bouncer as super-fast, reliable, and precise. With Bouncer, you get a 97-99.7% accuracy rate – so you can trust that your list is squeaky clean. With a user-friendly interface and a range of features you can rely on, the verification process is super simple. 

Bouncer email cleaning tool

So, what makes Bouncer stand out? It has impressive coverage. It eliminates all invalid addresses, inactive accounts, and other such email-related headaches. The best part is – it does bulk email validation in a flash. You don’t have to wait around for ages to get your list verified. Bulk verification can help you maintain a healthy email list and with Bouncer, it takes mere minutes at a time.

Bouncer also takes data privacy seriously. It uses the latest encryption to ensure that your data stays safe and sound. You won’t have to worry about any sketchy third parties getting their hands on your valuable information. Most importantly, Bouncer is SOC2 certified.

“Bouncer is very easy to use, completely intuitive, fast, and fairly priced. I see no reason to use anything other”. (G2)

And let’s not forget about its user experience. Bouncer has a super intuitive interface that makes it a breeze to use compared to other deliverability tools and email validation services.

Even if you’re not a tech wizard, you’ll be able to navigate the tool with ease. And if you do run into any issues, our premium customer support team is always there to help you out.

Super cool features 🤟🏻

  • High performance and fast verification speed, allowing customers to check up to 200,000 emails per hour
  • Simple and intuitive UI, packed with complex features
  • API integration (compatible with, e.g., HubSpot, Mailchimp, GetResponse)
  • The best coverage for email validation, including verification for different email service providers (even deep catchall Google Workspace and Office365 checking)
  • Low amount of unknown results (0.3-3%)
  • Free sample email checker to verify emails briefly and test out whether you need an email verifier
  • Fortress-like security (SOC2 Type 1, GDPR compliant)

Pricing 💸

Pay as you go rate starts at $8 per 1,000 emails. If you have a contact base bigger than 2,500,000 email addresses, reach out for a custom quote. There is also the option to subscribe to a monthly plan.


Another pretty decent email list cleaning service that might be worth checking out is ZeroBounce. It offers compatibility with a bunch of different platforms like Slack and Hubspot, which could be a major time-saver for some email marketers.

One thing to keep in mind, though, is that it’s not the fastest when it comes to verification speed. If you have a lot of emails to verify, you have to reckon that it may take a while.

“Ease of use. You upload an email target file, then you get an analysis and new lists separated by good vs. bad email addresses”. (G2)

Cool features 🤟🏻

  • Direct email verification API connection for verifying customer emails from, e.g., lead pages or registration forms
  • Email typo correction for misspelled addresses
  • Email score to measure accuracy and deliverability
  • Unknown results are free of charge

Pricing 💸

$15 is the starting price for monthly subscription plans. There is also a pay-as-you-go option for flexible volumes of email address verification.


The list would not be complete without NeverBounce – quite a popular cleaning email service provider. The thing that the vendor put a lot of emphasis on is the simplicity of implementation. You can use their verification service in two ways – with the dashboard or custom API.

“I just hope that the price is a little bit lower” (Capterra)

There is one potential downside. The tool comes out expensive when compared to other email list cleaning services of this kind. (At least, there is no expiration date on the credits).

Cool features 🤟🏻

  • Automatic daily mailing base cleaning
  • Instant bounce analysis
  • Extensive base of integrations
  • Multiple connection methods, via a dashboard, API, JavaScript widget, or Zapier

Pricing 💸

The price depends on how many email addresses you have. For 1,000 emails, you have to pay $8. Duplications and bad syntax are removed for free.


Verifalia is a basic hybrid tool that offers both email list cleaning service and verification.

“Lacks some useful features.” (Capterra)

The unusual thing is that the number of credits you have to use for accurate email verification and cleaning depends on the level of its quality. Not an entirely convincing pricing model.

Cool features 🤟🏻

  • Syntax check to verify each email address is formatted correctly
  • Email confirmation without notifying the target
  • International verification (non-Latin alphabets included)

Pricing 💸

You can choose a ready-made plan or a credit pack. The price varies depending on the quality of the service. The more accurate you want the results, the more credits you have to pay.


“We make sure your emails reach the inbox” – it’s the main statement of Bounceless. The company provides an accurate email verification service to protect you against hard bounces and improve your deliverability rates.

It provides detailed statistics regarding the results of the cleaning process, so you always know what’s going on with your validated email addresses. Its complexity, however, can be overwhelming for newcomers or people unfamiliar with such tools.

“Some email providers and email marketing software (e.g., MailChimp) do not find it sufficient that Bounceless’s email addresses have been screened and still make it difficult for certain addresses.” (Capterra)

Cool features 🤟🏻

  • Drag and drop dashboards to easily upload bulk email lists
  • Single email verification to check them one by one
  • All features included, such as syntax errors, invalid emails, spam words

Pricing 💸

Depending on your needs and budget, you can choose the best plan that fits you. The prices start at $39 per month.


Kickbox can help you with getting rid of all email addresses that are not valid. It’s easy to use and provides great results fast. It allows you to stay aware of spam complaints, unsubscribes, and potential bounces. So that you get only active email addresses that can be used for further email marketing efforts.

“Good for verifying contacts”. (G2)

Are there any cons to this email list verification tool? Kickbox doesn’t quite cope with heavy files and it takes some time to scan them all and give you accurate email insights.

Cool features 🤟🏻

  • Directly importing email lists from email marketing platforms
  • Real-time API integration for smooth email marketing services
  • Domain confirmation to validate all emails come from a trusted source
  • Sender reputation monitoring and scoring

Pricing 💸

Kickbox offers 100 free verifications. Then, you have to purchase additional credits – prices range from $5 to $4,000. It has one of the more affordable pricing plans compared to other email verification tools.

BriteVerify (Validity)

BriteVerify, developed by Validity, is among the leading tools for achieving high deliverability rates. Notable for its exceptional ability to scan and verify email addresses, BriteVerify can easily identify invalid or inactive email addresses, which helps to minimize spam complaints.

“It’s good, but it could be better.” (G2)

With its accurate verification system, BriteVerify is certainly a valuable asset for businesses seeking to effectively manage their sender reputation and improve overall email marketing results. (But it’s quite a pricey option!)

Cool features 🤟🏻

  • Bulk email validation right from the CRM
  • Integrations with existing platforms
  • Ability to check not only email addresses but also phone numbers

Pricing 💸

Prices range from $40 to $2,250, depending on the number of email addresses. Subscription pricing is also available upon request. All the key features are available in subscriptions and pay-as-you-go plans.


DeBounce is an email verification service that helps you clean your base to sending emails only to valid email addresses. It’s a pretty cool tool that uses a bunch of advanced algorithms to check each email address on your list and verify that it’s real and active.

“Not as fast as would like, for example, a 17k contact list, took about 4h, but it’s okay”. (G2).

Unfortunately, many people complain that it’s quite slow and verification took longer than they expected. It wasn’t designed to check huge email lists, so maybe it’s not the best choice if you have a lot of emails to verify.

Cool features 🤟🏻

  • Selectable download options to get only the results you want
  • Spam-trap removal to reduce spam complaints
  • WordPress plugin for instant email verification
  • Team account for streamlining workflow

Pricing 💸

You start with 100 free credits. If you need to check the exact price of an offer, you can use its price calculator. The pricing range is from $10 up to $1,500. The flexible pricing plans all include advanced features, so you can keep your list healthy even with a smaller budget.


Mailgun is an email marketing tool that helps you send emails to your customers in a way that won’t end up in their spam folders. Due to its developer-friendly nature, it provides many customization options.

“A nice product for emails” (G2)

One of the cool things about this tool is that it has features to help you avoid sending emails to disposable email addresses, which can be a real problem if you’re trying to build a quality mailing list.

Cool features 🤟🏻

  • Responsive email templates
  • Automated parsing of incoming emails through intelligent inbound routing
  • RESTful API and easy SMTP integration

Pricing 💸

Mailgun provides flexible pricing options that you can tailor to your individual needs. Starting at $35, goes up to $90 per month.

Make your mailing list cleaner (and greater!)

It’s clear that email scrubbing services are among the must-have email marketing tools for marketers in 2023. The tools mentioned above are widely-used and reliable, but still, consider the following factors when deciding which email validation tool is best.

  • Pricing structure
  • Accuracy of results for cleaning email accounts
  • Customer support options
  • Ease of use for bulk email verification services
  • Scalability and flexibility for maintaining an effective email list
  • Integrations with other third-party tools

If you checked all the boxes, then it’s the perfect match! 🎊  

email deliverability tools


Quite a lot of tools to try out? Start with a tested choice and check out Bouncer.

FAQ: Email list cleaning services

How does your email cleaning service handle duplicate email addresses?

Email list cleaning services use various techniques to verify the validity of email addresses, including email verification, spam trap detection, list hygiene checks, toxicity check, or email address syntax. The features differ depending on the email scrubbing service. That’s why research is so vital.

How much does email list cleaning cost?

Email list cleaning costs vary depending on the size of the list and the level of service needed. Check our list above to see the exact prices of particular email list cleaning services. Check out the Bouncer pricing page for more information.

Are email list cleaning services GDPR-compliant?

Yes, a reputable email list cleaning service, like Bouncer, is GDPR compliant and guarantees that all data is processed in accordance with GDPR regulations. You don’t have to worry about any data privacy issues if you choose a trustworthy service provider.

What happens to invalid email addresses after cleaning my email list?

After cleaning your email list, an email list cleaning service will remove all invalid email addresses from the list. You will no longer have access to them. It shouldn’t worry you, though. You get a clean mailing base instead. And, it is qualified leads that can give you the dreamed numbers, not the list size.


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