Tools like Email Hippo Verifier offer this.
This article will review this popular tool’s top features, benefits, pricing structure, and possible drawbacks. At the end of the post, we also present an alternative to overcome these drawbacks.
TL;DR
- Email Hippo Verifier offers good accuracy, detailed scoring, and solid security, but its pricing and speed can be challenging for heavy users.
- It’s feature-rich, though some reviews point to slow support and occasional verification inconsistencies.
- Bouncer is a smoother, more affordable alternative with higher accuracy, simpler UX, and stronger deliverability tools.
What is Email Hippo Verifier?
Email Hippo Verifier is an email verification tool used by marketers, developers, and even fraud fighters. It allows you to validate email addresses in your list to confirm that they are deliverable. The tool works by testing each address to determine whether it’s valid or not.
Email Hippo Verifier can help you improve your email deliverability, sender reputation, and marketing performance. You can also reduce bounce rates and remove invalid emails from your list.
Besides, the robust data center infrastructure management behind such services ensures that sensitive email data is always securely processed and maintained.
Why use an email verification or email validation service
Email verification is essential to keep your email lists clean and improve your email campaigns’ overall performance. While this is critical to all online businesses, as it’s often the backbone of many online marketing strategies, it’s also vital for many brick-and-mortar companies.
For example, standing out is crucial in the competitive landscape of local businesses, especially in smaller towns or cities. One effective way for local companies to gain an edge is by engaging with their community through email marketing.
By collecting emails from local, in-store customers, your business can establish a direct line of communication with the community and start building long-lasting relationships for repeat sales.
However, ensuring the accuracy of these email addresses is equally essential, which is where platforms like Bouncer and Email Hippo that verify email addresses come in.
Example use case
A flower shop in Lubbock, Texas, offering same-day flower delivery services, can confidently use Email Hippo or similar email verification tools to check email addresses collected by in-store employees or through sign-up forms.
With the best in-app guidance tools helping them to use the software and build a precise list, they can send newsletters and exclusive promo codes, outshining competitors in the Lubbock area and forging strong connections with the community.
Reviewing Email Hippo Verifier’s features
Email Hippo offers 5 products for different use cases, all running some email verification. These products are:
- CORE
- MORE
- INSIGHT
- ASSESS
- WHOIS
Both ASSESS and WHOIS sre more targeted to business systems than to lead generation or email marketing purposes. Therefore, for email validationa nd verification, you will only need CORE, MORE and INSIGHT.
Here’s more about all tools.
CORE – bulk email list cleaning and quality checks
Email Hippo CORE is built for working with existing email lists. You upload a list, let it run, then decide what stays and what goes.
The main use case is list cleanup before sending campaigns. CORE checks syntax first, so clearly broken addresses are filtered out early. You are not charged for those. From there, it looks at things that affect deliverability, like disposable emails, catch-all servers, and potential spam traps.
The reports are structured so you can keep your original list intact while adding verification details on top. That makes it easier to segment results instead of deleting data blindly. Greylisted emails are revisited, which helps in cases where mail servers slow things down on purpose.
CORE fits teams that already have volume. Uploading lists of up to 500,000 emails is possible, and results are processed automatically. You download by category and decide what action to take. It’s not about real-time decisions. It’s about improving list quality before the next send.
MORE – real-time email checks at the point of entry
Email Hippo MORE is the real-time API product. It’s used when emails are coming in live, such as during sign-ups, form submissions, or lead capture.
MORE runs technical checks like DNS, MX, and SMTP to confirm that the domain exists and can receive email. On top of that, it adds pattern-based checks. This includes detecting gibberish addresses, profanity, disposable emails, and role-based inboxes like info@ or sales@.
It also distinguishes between free email providers and business domains, which helps with lead scoring or segmentation later. The idea is not to block everything, but to give systems enough context to decide what to accept, flag, or review.
MORE is typically used by developers or growth teams who want to reduce fake sign-ups and bad data at the source. It works quietly in the background and feeds results into your own logic.
INSIGHT – deeper email and domain intelligence
Email Hippo INSIGHT goes beyond simple “valid or invalid” checks. It’s designed for teams that want more context around an email address and the infrastructure behind it.
INSIGHT includes the same core technical checks as MORE, but adds deeper infrastructure analysis. It looks for higher-risk setups, misconfigured servers, and signals that might not block an email outright but still matter for decision-making.
There are also more nuanced pattern checks here. INSIGHT detects subaddressing (like user+tag@domain.com), which can help with duplicate detection or spotting repeated sign-ups. The gibberish and profanity checks are positioned as more advanced, aimed at catching less obvious abuse.
This product is useful when you need to understand why an email might be risky, not just whether it exists. It’s often a fit for data teams, fraud analysis, or advanced lead qualification workflows.
ASSESS – risk scoring for fraud-focused decisions
Email Hippo ASSESS is centered on fraud prevention rather than marketing performance. The output you work with is a risk score per email address.
ASSESS combines technical checks, infrastructure analysis, syntax validation, and pattern detection to estimate how risky an address is. It includes checks for disposable emails, role-based inboxes, gibberish patterns, and subaddressing, along with standard DNS, MX, and SMTP verification.
The idea here is early intervention. ASSESS is used before fraud causes real damage, such as account abuse, fake transactions, or repeated sign-ups. Instead of blocking everything, teams can set thresholds and react differently depending on risk level.
ASSESS fits environments where email is tied to money, access, or abuse risk. It’s less about newsletters and more about protecting systems from bad actors.
WHOIS – domain-level background information
Email Hippo WHOIS is different from the other products. It doesn’t verify email addresses directly. Instead, it provides structured domain ownership data.
With WHOIS, you can view raw WHOIS records or extract specific fields like domain creation date, registrar details, and admin, billing, or technical contacts. The data is formatted, but the original source text is also available for traceability.
This is useful when domain age, ownership, or registration details matter. For example, it can support fraud reviews, vendor checks, or investigations into unfamiliar domains. It’s not real-time verification, but enrichment.
WHOIS works best as a supporting data source alongside other checks, rather than a standalone decision tool.
Email Hippo verifier integrations
Apart from the email verification features mentioned above, Email Hippo offers multiple integrations with popular marketing platforms, including:
- Formstack
- HubSpot
- Microsoft Dynamics
- Salesforce
- Unbounce
- WordPress
- Auth0, and more.
Combining email Hippo with other tools
It’s important to note that integrations aren’t everything. Even without integrations, you can quickly improve campaign performance using the output from platforms like Email Hippo.
For example, once you’ve diligently verified your email and meticulously prepared for your outreach campaign, you can pair Email Hippo with advanced SaaS analytics tools and software for customer insights generation like Redbird.
Combining it with Email Hippo’s mail server location feature, Redbird can be your secret weapon for customer segmentation. It enables you to personalize email templates for every customer segment effortlessly, ensuring that your outreach resonates with each prospect.
Email Hippo pricing plans
Let’s dive into the pricing plans for Email Hippo products regarding email verification, so CORE, MORE, and INSIGHT.
Email Hippo CORE
Email Hippo CORE offers two price structures:
- Pay as you go – here you will pay from $10 for 1,000 emails. Up to 500,000 email addresses per file. And there are no charges for duplicates, charged per email address
- Monthly subscription – starting at $9.88/month for 1,000 emails.
Email Hippo MORE
Here you will find only a subscription model. Prices start from $9.88/month as well.
Email Hippo INSIGHT
And here, too, you will find only a subscription tier. But this time, prices start from $12.26/month.
Top benefits of Email Hippo Verifier
Some of the top benefits of Email Hippo Verifier are:
- Email Hippo provides accurate and secure email verification software accessed via a web app or email verification API.
- It integrates with popular marketing tools like HubSpot, Zapier, and more.
- Email Hippo is ISO 27001 and ISO 9001 certified and GDPR compliant by design, ensuring top-grade data security and privacy.
Critical Email Hippo Verifier drawbacks
Despite its advantages, Email Hippo Verifier also has some drawbacks you should be aware of:
- Email Hippo can be expensive compared to other email verification solutions, especially if you need to verify large volumes of emails often.
- “Sometimes the emails turn out to be unverified, and the email gets bounced.”
- “Domain validation sometimes does not work in certain domains other than Gmail, Outlook, etc.”
Alternatives to Email Hippo Verifier
If you are looking for an alternative to Email Hippo Verifier, you might want to consider Bouncer.
Bouncer is an email verification and deliverability platform that offers users the following benefits:
- Its simple and user-friendly interface makes it easy to use, do business with, and implement.
- It has a high coverage, speed, and top-notch accuracy rate.
- The Toxicity Check feature identifies if your email list contains toxic addresses.
- A Deliverability Kit allows you to test your inbox placement, verify your authentication, and monitor blocklists.
- Its flexible pricing model allows users to choose between pay-as-you-go or subscription plans.
- It offers many advanced options like AutoClean, Data enrichment, Shield or Email engagement insights.
So, are you ready to take your email campaigns to the next level? Email Hippo Verifier and Bouncer are two great choices for sending emails that reach your recipient’s inbox.
With a pay-as-you-go payment option and 100 free credits, Bouncer is the perfect way to learn the true benefits of email verification.
Here’s to your email marketing success!
