And writing emails from scratch is just not fun when you have to send hundreds each month.
That’s why having an eye-catching and effective email template is crucial. Or 10 of them.
After all, they can tremendously help your message stand out. 🚀
This article will explore the best email templates for effective email marketing in 2025.
And these aren’t just email templates – they come from a powerful email builder tool – Mailchimp! With over 13 million active users, Mailchimp is a force to be reckoned with in 2025. Despite strong competitors such as Campaign Monitor and Constant Contact, Mailchimp is the ultimate email marketing software, especially for beginners.
Besides many useful features, it also comes packed with excellent email templates for your subscribers.
What are Mailchimp templates?
Mailchimp templates are pre-designed email layouts that you can use to create professional-looking and consistent email campaigns. These are responsive email templates you can use with a standard Mailchimp account.
These responsive email templates are designed to be customizable. You can add your branding, content, images, links, fonts, etc., without editing HTML code using the built-in drag-and-drop email editor.
This way, you personalize it and create a custom template (without any coding skills and with just basic web knowledge), which increases the chances of that email getting opened and clicked on.
You can select a highly customizable, free Mailchimp template that fits your needs and customize and edit it to match your brand, message, and use case. The template builder can make you feel like you know how to write HTML code.
Mailchimp’s email templates are made to be responsive. They will automatically adjust to fit the screen size of your subscribers’ devices, whether mobile devices or PCs.
Are you curious to see what they look like? Buckle up. We’ve got over 20 examples to show you, all ready to use without any coding skills, with the simple drag-and-drop functionality in Mailchimp.
📕Read also: 10 Reasons To Try Email Marketing
22 best free Mailchimp email templates to try in 2025
For your convenience, we sorted these responsive email templates according to their use cases. This way, you can use them for your existing campaigns or to come up with fresh ones to attract new subscribers.
These emails will look dashing in all email service providers, meaning anyone can create responsive HTML emails, even without knowledge of HTML.
Ecommerce Mailchimp templates
If ecommerce is the queen of online shopping, then email marketing is the king of ecommerce.
They go together like peanut butter (check GoodGoodBrand), jelly, Beyoncé, and Jay-Z. Do you get it?
The fact is, email marketing is essential for anyone in the ecommerce industry.
It’s a powerful tool for driving sales, building customer loyalty, and staying top-of-mind with your target audience.
So, if you’re in ecommerce and not using email marketing, it’s like trying to win a sword fight with a plastic spork. It’s not going to work with basic templates.
See the top winning ecommerce email templates to win every battle, with the best responsive online builder for emails with a drag-and-drop functionality.
Custom email template #1 – new products
💯 Why it’s good 💯
📣 call to action
🖼️ catchy images
🤏 short length
Email template #2 – sale announcement
💯 Why it’s good 💯
🤏 short format
📣 call to action
✍️ room for copy
Email template #3 – monthly contest
💯 Why it’s good 💯
📣 call to action
🖼️ images that work across email marketing platforms
🖌️ clear brand communication
Email template #4 – member welcome
💯 Why it’s good 💯
🤏 short format making for beautiful emails
🕴️ elegant look and email design
🖼️ images that display well across email platforms
📕 Read also: 5 Features Of A Successful Welcome Email
Email template #5 – Black Friday
💯 Why it’s good 💯
🕰️ time-bound
📣 call to action that works for this type of email
🖼️ Attention-grabbing graphics that work across popular email clients
📕 Read also: Bringing Back “Abandoned Cart” Customers
🔥 sign up for Bouncer if you want your ecommerce emails to always reach the right contacts and boost your sender reputation. 🔥
Holiday Mailchimp Templates
Holidays are the perfect time for marketers to capitalize on email marketing and send responsive email template examples.
Can you imagine that in 2020, according to Campaign Monitor, 116.5 million emails were sent on Black Friday alone?
With customers receiving so many emails, how do you make yours stand out?
With a cleverly crafted holiday-themed and responsive email template, you can do so much.
Let’s make this and every next holiday one to remember with these responsive email templates that are easy to edit and use today:
Email template #6 – birthday
💯 Why it’s good 💯
📣 clear call to action
🕰️ very time-bound
🎉 straightforward messaging
Email template #7 – Halloween
💯 Why it’s good 💯
⏰ time-sensitive
✍️ room for text
📷 no distracting images or design elements
Email template #8 – Independence day
💯 Why it’s good 💯
⏰ time-bound
✍️ room for texting and sharing special offers
🖼️ very creative, eye-catching graphics allowing for a product image to be inserted as well
Email template #9 – Valentine’s Day
💯 Why it’s good 💯
⏰ time-bound
✍️ clear, compelling title that attracts potential customers
⌨️ concise, relevant content
📕 Read also: Valentine’s Day Sale Email Ideas
Email template #10 – St. Patty’s Day
💯 Why it’s good 💯
📱 mobile responsive
🖌️ themed colors
🖥️ brand consistency
📕 Read also: St. Patrick’s Day Email Marketing Campaigns
🔥 Try Bouncer & your special holiday emails will always be delivered to your contacts’ inboxes on time – as they should for each email campaign.🔥
Newsletter Templates in Mailchimp
Let’s face it: coming up with email newsletters can be dull. But they don’t have to be boring to create or read if you approach them from the right angle and use the correct email builder for the job using those premium templates.
With a suitable email template, your newsletter can be a creative and engaging way to keep your audience informed and entertained while pushing them further down the sales funnel.
From eye-catching graphics to cleverly crafted content blocks, a well-designed newsletter can keep your readers returning for more. With a responsive email template, you don’t have to create email newsletters from scratch for your (potential) customers in future campaigns.
Mailchimp template #11 – New Year
💯 Why it’s good 💯
🐦 social media links
✍️ compelling title
⌨️ interesting layout of text with minimal designs
Email template #12 – street artist showcase
💯 Why it’s good 💯
📣 call to action
🖼️ use of attractive images
⌨️ short text that saves customers’ valuable time
Email template #13 – public announcement
💯 Why it’s good 💯
💻 company logo
🖼️ no distracting images
⌨️ simple format, easy-to-read custom layout
Email template #14 – a story
💯 Why it’s good 💯
🖼️ attention-grabbing image at the start
💻 company logo
✍️ catchy title
Email template #15 – weekly deals
💯 Why it’s good 💯
📷 nice text/image balance with clean lines
🖥️ great for both desktop and mobile devices
✍️ compelling title
🔥 Worried that your newsletter emails won’t reach your email lists? Check out Bouncer and make sure your lists are pristine and clean.🔥
Notifications Mailchimp Templates
Let’s be honest: most notifications are dull and distract busy business owners.
That’s where email notifications come in.
You can make even the most mundane notifications exciting and engaging with an attention-grabbing email template.
A well-designed email notification can make all the difference from order confirmations to appointment reminders.
So, if you’re sending notifications and transactional emails, it’s time to make them something your audience will look forward to receiving.
Mailchimp template #16 – appointment reminder
💯 Why it’s good 💯
🖼️ clear title
⌨️ short format + social media links
📣 eye-catching call to action
Email template #17 – partnership notification
💯 Why it’s good 💯
🖥️ company logo
✍️ catchy title
⌨️ interesting text layout
📕 Read also: Email Marketing Copywriting Tips
Photography Mailchimp Templates
A picture is worth a thousand words. But a well-crafted email can help those words reach the right audience.
Email marketing can be a compelling solution for showcasing your work, promoting your services, and building a loyal following.
And that’s no matter if you’re a professional photographer or someone just starting.
From stunning visuals to compelling storytelling, email campaigns can help you turn your passion for photography into a thriving business.
So grab your camera, strike a pose, and let’s start creating some email magic:
Email template #18 – postcard
💯 Why it’s good 💯
✍️ clear, attention-grabbing title
📷 great placeholder images
🐦 social media links
Email template #19 – mosaic
💯 Why it’s good 💯
🙂 personal approach
⌨️ short format
📷 more than 1 image for more attention
Email template #20 – 3-up grid
💯 Why it’s good 💯
✍️ concise format in a dynamic template
📷 lots of great photographs
📋 easy to read title
🔥 Trust us to take care of your email deliverability so you can focus on what you do best – capturing stunning photographs & sharing them via emails!🔥
Subscriber alerts Mailchimp templates.
In online content, getting noticed can be a real challenge. That’s why subscriber alerts are an essential asset for any content creator.
Whether you’re a blogger, a YouTuber, or a Twitch streamer, sending out notifications to your subscribers can help you stay top-of-mind and build a loyal fanbase. This is where free Mailchimp templates for subscriber alerts can help.
From announcing new content to sharing behind-the-scenes glimpses, subscriber alerts give you direct communication with the people who love your work.
So don’t let your hard work go unnoticed. Start using subscriber alerts to take your online presence to the next level.
Check out these two subscriber alert email examples for some inspiration:
Email template #21 – CASL subscriber alert
💯 Why it’s good 💯
👱 personalization and a fully customizable template
📣 call to action
📋 interesting text layout
Email template #22 – GDPR subscriber alert
💯 Why it’s good 💯
👱 personalization
📣 call to action
📋 short format
📕 Read also: Best Mailchimp alternatives
Tackle your Mailchimp Templates
From e-commerce to themes around holidays or photography, Mailchimp provides many options to help businesses drive sales, build customer loyalty, and stay top-of-mind with their audience.
With these email templates, businesses can take their email marketing game to the next level and make the most of this marketing channel.
If you want to ensure your great emails reach the right people – get Bouncer!
With us, all your ecommerce, holiday-themed, and other emails will be delivered to the correct addresses!
Mailchimp Templates FAQ
What are Mailchimp email templates?
Mailchimp email templates are professionally designed layouts that allow you to craft polished emails effortlessly without any HTML knowledge. Some templates are free, while others may require a purchase. To get started, all you need is a Mailchimp account; there’s no need to export or import HTML to begin using your new Mailchimp template.
What is a responsive email template?
A responsive email template automatically adjusts to fit various screen sizes and devices, ensuring your email always looks its best. You can create your own responsive HTML emails using the advanced features available in Mailchimp’s free email editor. Editable responsive email templates offer even more customization possibilities for those with coding skills.
Can I use Mailchimp email templates for marketing materials?
Absolutely. Mailchimp’s custom HTML templates are perfect for creating marketing materials like newsletter templates, promotions, and announcements. These professionally designed email templates are fully customizable in the editor, or you can tweak the HTML if you’re technically inclined.
How do I access my Mailchimp dashboard of templates?
To view your collection of responsive email templates, log into your Mailchimp account page and head to the Templates site on your dashboard. Here, you can browse all available templates, preview them, and select one to start crafting your responsive email to engage your subscriber list.
Can I use Mailchimp templates for my future email campaign?
You can use a Mailchimp template for your email campaigns anytime. There are no restrictions on the usage of these templates. Most responsive email templates are free, allowing you to tailor them for your upcoming email marketing strategies without additional costs.
