20+ Top Mailchimp Templates for Effective Email Marketing

Apr 3, 2023

With a projected 4.48 billion global email users by the end of 2024, the potential for reaching your target audience through well-crafted and effective email campaigns is greater than ever before.

However, there is so much competition for your audience’s attention.

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And writing emails from scratch is just not fun when you have to send hundreds each month.

That’s why it’s crucial to have an eye-catching and effective email template. Or 10 of them.

After all, they can tremendously help your message stand out from the crowd. 🚀

In this article, we’ll explore some of the best email templates for effective email marketing in 2023.

And these aren’t just some email templates – they come from a powerful email builder tool – the one and only Mailchimp! With over 13 million active users, Mailchimp is a force to be reckoned with in 2023. Despite strong competitors such as Campaign Monitor and Constant Contact, Mailchimp reigns supreme as the ultimate email marketing software, especially for beginners.

And besides having tons of useful features, it also comes packed with plenty of great email templates for your email subscribers.

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What are Mailchimp templates?

Mailchimp templates are pre-designed email layouts that you can use to create professional-looking and consistent email campaigns. These are responsive email templates you can use with a standard Mailchimp account.

These responsive email templates are designed to be customizable. This means you can add your branding, content, images, links, fonts and so on, all without editing HTML code, using the built-in drag and drop email editor.

This way, you not only personalize it and create a custom template (without any coding skills and with just basic web knowledge) but also increase the chances of that email getting opened and clicked on.

You can select a highly customizable, free Mailchimp template that best fits your needs, and then customize and edit it to match your brand, message and use case. The template builder can make you feel like you know how to write HTML code.

Mailchimp’s email templates are made to be responsive. They will automatically adjust to fit the screen size of the device that your subscribers are using, be it mobile devices or PC.

Are you curious to see what they look like? Buckle up, we’ve got over 20 examples to show you, all ready to use without any coding skills, with the simple drag and drop functionality in Mailchimp.

📕Read also: 10 Reasons To Try Email Marketing

22 best free Mailchimp email templates to try in 2023

For your convenience, we sorted these responsive email templates according to their use cases. This way, you can use them for your existing campaigns or to come up with fresh ones to attract new subscribers.

These emails will look dashing in all email service providers, which means that anyone can create responsive HTML emails, even with no knowledge of HTML.

Ecommerce Mailchimp templates

If ecommerce is the queen of online shopping, then email marketing is the king of ecommerce.

They go together like peanut butter (check GoodGoodBrand) and jelly or Beyoncé and Jay-Z. You get it?

The fact is, email marketing is essential for anyone in the ecommerce industry.

It’s a powerful tool for driving sales, building customer loyalty, and staying top-of-mind with your target audience.

So if you’re in ecommerce, and you’re not using email marketing, it’s like trying to win a sword fight with a plastic spork. It’s not going to work with basic templates.

See the top winning ecommerce email templates to win every battle, with the best responsive online builder for emails with a drag and drop functionality.

Custom email template #1 – new products

💯 Why it’s good 💯

📣 call to action

🖼️ catchy images

🤏 short length

template 1 ecommerce

Email template #2 – sale announcement

💯 Why it’s good 💯

🤏 short format

📣 call to action

✍️ room for copy

template 2 ecommerce

Email template #3 – monthly contest

💯 Why it’s good 💯

📣 call to action

🖼️ images that work across email marketing platforms

🖌️ clear brand communication

template 3 ecommerce

Email template #4 – member welcome

💯 Why it’s good 💯

🤏 short format making for beautiful emails

🕴️ elegant look and email design

🖼️ images that display well across email platforms

template 4 ecommerce


📕 Read also: 5 Features Of A Successful Welcome Email

Email template #5 – Black Friday

💯 Why it’s good 💯

🕰️ time-bound

📣 call to action that works for this type of email

🖼️ attention-grabbing graphics that work across popular email clients


template 5

📕 Read also:
Bringing Back “Abandoned Cart” Customers

🔥 sign up for Bouncer if you want your ecommerce emails to always reach the right contacts and boost your sender reputation. 🔥

Holiday Mailchimp Templates

Ah, holidays. They’re the perfect time to relax, unwind, and maybe even catch up on some much-needed sleep.

But for marketers, holidays are also the perfect time to capitalize on email marketing and send responsive e mail template examples.

Can you imagine that in 2020, according to Campaign Monitor, 116.5 million emails were sent just on Black Friday alone?

With customers receiving so many emails, how do you make yours stand out?

With a cleverly crafted holiday-themed and responsive email template, you can do so much.

Let’s make this and every next holiday one to remember with these responsive email templates that easy to edit and use today:

Email template #6 – birthday

💯 Why it’s good 💯

📣 clear call to action

🕰️ very time-bound

🎉 straightforward messaging

template 6

Email template #7 – Halloween

💯 Why it’s good 💯

⏰ time-sensitive

✍️ room for text

📷 no distracting images or design elements

template 7

Email template #8 – Independence day

💯 Why it’s good 💯

⏰ time-bound

✍️ room for text and sharing special offers

🖼️ very creative, eye-catching graphics allowing for a product image to be inserted as well

template 8 holidays

Email template #9 – Valentine’s day

💯 Why it’s good 💯

⏰ time-bound

✍️ clear, compelling title that attracts potential customers

⌨️ concise, relevant content

template 9 holidays


📕 Read also: Valentine’s Day Sale Email Ideas

Email template #10 – St. Patty’s day

💯 Why it’s good 💯

📱 mobile responsive

🖌️ themed colors

🖥️ brand consistency


templates 10 holidays


📕 Read also: St. Patrick’s Day Email Marketing Campaigns

🔥 Try Bouncer & your special holiday emails will be always delivered to your contacts’ inboxes on time – as they should for each email campaign.🔥

Newsletter Templates in Mailchimp

Let’s face it, coming up with email newsletters can be dull. But they don’t have to be dull to create or read if you approach them from the right angle and use the right email builder for the job, making use of those premium templates.

With the right email template, your newsletter can be a creative and engaging way to keep your audience informed and entertained, all the while pushing them further down the sales funnel.

From eye-catching graphics to cleverly crafted content blocks, a well-designed newsletter can keep your readers coming back for more. And with a responsive email template, you don’t have to create email newsletters from scratch for your (potential) customers in future campaigns.

So if you’re ready to take your newsletter game to the next level, let’s get started:

Mailchimp template #11 – New Year

💯 Why it’s good 💯

🐦 social media links

✍️ compelling title

⌨️ interesting layout of text with minimal designs

templates newsletter 1

Email template #12 – street artist showcase

💯 Why it’s good 💯

📣 call to action

🖼️ use of attractive images

⌨️ short text that saves customers’ valuable time

Email template #13 – public announcement

💯 Why it’s good 💯

💻 company logo

🖼️ no distracting images

⌨️ simple format, easy to read custom layout

templates 12 newsletter

Email template #14 – a story

💯 Why it’s good 💯

🖼️ attention-grabbing image at the start

💻 company logo

✍️ catchy title

Email template #15 – weekly deals

💯 Why it’s good 💯

📷 nice text/image balance with clean lines

🖥️ great for both desktop and mobile devices

✍️ compelling title


🔥 Worried that your newsletter emails won’t reach your email lists? Check out Bouncer and make sure your lists are pristine clean.🔥

Notifications Mailchimp Templates

In today’s fast-paced world, notifications are the lifeblood of communication.

But let’s be real, most of them are pretty boring and distract busy business owners.

That’s where email notifications come in.

With an attention-grabbing email template, you can make even the most mundane notifications exciting and engaging.

From order confirmations to appointment reminders, a well-designed email notification can make all the difference.

So if you’re in the business of sending notifications and transactional emails, it’s time to make them something your audience will actually look forward to receiving.

Mailchimp template #16 – appointment reminder

💯 Why it’s good 💯

🖼️ clear title

⌨️ short format + social media links

📣 eye-catching call to action


Email template #17 – partnership notification

💯 Why it’s good 💯

🖥️ company logo

✍️ catchy title

⌨️ interesting text layout


📕 Read also: Email Marketing Copywriting Tips

Photography Mailchimp Templates

A picture is worth a thousand words. But a well-crafted email can help those words reach the right audience.

Email marketing can be an incredibly powerful solution for showcasing your work, promoting your services, and building a loyal following.

And that’s no matter if you’re a professional photographer or someone who is just starting.

From stunning visuals to compelling storytelling, email campaigns can help you turn your passion for photography into a thriving business.

So grab your camera, strike a pose, and let’s start creating some email magic:

Email template #18 – postcard

💯 Why it’s good 💯

✍️ clear, attention-grabbing title

📷 great placeholder images

🐦 social media links


Email template #19 – mosaic

💯 Why it’s good 💯

🙂 personal approach

⌨️ short format

📷 more than 1 image for more attention

Email template #20 – 3-up grid

💯 Why it’s good 💯

✍️ really short format in a dynamic template

📷 lots of great photographs

📋 easy to read title


🔥 Trust us to take care of your email deliverability, so you can focus on what you do best – capturing stunning photographs & sharing them via emails!🔥

Subscriber alerts Mailchimp templates

In the world of online content, getting noticed can be a real challenge. That’s why subscriber alerts are such an important asset for any content creator.

Whether you’re a blogger, a YouTuber, or a Twitch streamer, sending out notifications to your subscribers can help you stay top-of-mind and build a loyal fanbase. This is where free Mailchimp templates for subscriber alerts can help.

From announcing new content to sharing behind-the-scenes glimpses, subscriber alerts give you a direct line of communication with the people who love your work.

So don’t let your hard work go unnoticed. Start using subscriber alerts to take your online presence to the next level.

Check out these two subscriber alert emails examples for some inspiration:

Email template #21 – CASL subscriber alert

💯 Why it’s good 💯

👱 personalization and a fully customizable template

📣 call to action

📋 interesting text layout


Email template #22 – GDPR subscriber alert

💯 Why it’s good 💯

👱 personalization

📣 call to action

📋 short format

📕 Read also:
Best Mailchimp alternatives

Tackle your Mailchimp Templates

From e-commerce to themes around holidays or photography, Mailchimp provides a wide range of options to help businesses drive sales, build customer loyalty, and stay top-of-mind with their audience.

With these email templates, businesses can take their email marketing game to the next level and make the most of this marketing channel.

If you want to make sure your great emails reach the right people – get Bouncer!

With us, all your ecommerce, holiday-themed, and other emails will be delivered to the right addresses!

Mailchimp Templates FAQ

What are Mailchimp email templates?

Mailchimp email templates are pre-designed layouts for creating professional-looking emails quickly and easily, without any knowledge of HTML code. There are some free Mailchimp templates, while others will cost you money. All you need to use these email templates is a Mailchimp account – no need to import HTML to get started.

What is a responsive email template?

A responsive email template is designed to adapt to different screen sizes and devices, ensuring that the email looks good on any device. You can also create a template yourself using some of the many new features in the free email editor. With some knowledge of code, you can take editable responsive email templates to the next level.

Can I use Mailchimp email templates for marketing materials?

Yes, Mailchimp’s custom HTML templates are a great way to create marketing materials like newsletter templates, promotions, and announcements. You can customize them for different uses in your future campaigns with their editor or change some of the code if you’re more tech-savvy.

How do I access my Mailchimp dashboard of templates?

To access your Mailchimp email templates, log in to your account and navigate to the Templates section of the dashboard. You can see all the different types of responsive email templates here, each with a preview. Select it and create your new responsive email to send out to the email addresses on your list.

Can I use Mailchimp templates for my future email campaign?

Of course. You can start using a Mailchimp template at any given time. There are no restrictions when it comes to this. Most of the responsive email templates here are free to use and customize for your next campaign and email marketing strategy.

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