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Transactional emails are automated messages that are triggered by specific actions or events taken by users on a website or application. These emails are typically sent to individuals who have engaged with a company’s products or services in some way, such as making a purchase, signing up for an account, or requesting information.

Unlike promotional emails, which are designed to market products or services to a wide audience, transactional emails are personalized and highly relevant to the recipient. They serve as a confirmation of a transaction or interaction, providing important information such as order details, account updates, or password resets.

Transactional emails are crucial for maintaining a positive user experience and building trust with customers. They help to keep users informed and engaged throughout their interactions with a company, providing timely and relevant information that enhances their overall experience.

Some common types of transactional emails include order confirmations, shipping notifications, account activation emails, password reset emails, and subscription confirmations. These emails are typically sent in real-time or near real-time, ensuring that users receive important information promptly.

Overall, transactional emails play a vital role in customer communication and relationship-building. By providing timely and relevant information to users, these emails help to enhance the overall user experience and build trust and loyalty with customers.