How to Use WooCommerce for Email Marketing

Jan 19, 2022
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Email marketing has been one of the main forms of online advertising for a long time, and most marketers and business owners are using the same thing to drive more traffic to their website.
Email marketing can easily be integrated into your WooCommerce store, allowing you to send marketing emails to your existing customers and capture leads from your new customers to send them marketing materials.

Email marketing is a process that allows you to send marketing emails to leads or customers. A lead can be anybody who has entered their email address in your store, from people who have subscribed to your blog or people who have purchased your products. You can send marketing emails to anybody who has provided you with their email address and given you permission to send them marketing emails. To get the best results, all you need to do is advertise your brand and products in the right way. The best email marketing is not just about showing your leads and customers the products, but also about following up, engaging, and creating a brand presence.

How to Get Started With WooCommerce Email Marketing

You can start advertising your products and building better relationships with your customers using one of WooCommerce’s recommended email marketing extensions. These include:

  1. Mailchimp
  2. Mailpoet
  3. AutomateWoo

Good eCommerce email marketing is designed to build a better relationship with your customers by sending emails that contain useful information at relevant times. To achieve this, you should aim to send resources that are meaningful to your subscribers based on the buyer journey stage that they are currently in. WooCommerce comes with a range of robust email tools that are built into its core. Integrating your store with industry-leading email services and adding email marketing extensions can help you send a greater range of messages and get better results.

Best Email Marketing for WooCommerce – Best Practices to Follow

Email marketing is all about building good relationships with your customers. Most business owners and marketers find that this can get more difficult as their customer base grows since most will not have the time to send individual messages to each subscriber. Email automation is an ideal way to scale relationship-building with WooCommerce email marketing. Once you have an idea of the recommended tools to use, it’s important to follow some best practices for WooCommerce email marketing.

  1. Make Good First Impressions

A welcome email thanks subscribers for subscribing and helps to make a good first impression of your brand, along with setting expectations for subscribers. A discount coupon and copy that conveys the personality of your brand is a good way to make a great first impression on a new subscriber. You can also use this email to highlight the frequency of your emails.

  1. Reward Loyal Customers

In a competitive marketplace, loyalty is not always easy to find. You can use your email marketing campaign to reward your loyal customers with special discounts or early bird access to show your appreciation. Another great way to make sure that your loyal customers feel valued is to ask them for suggestions and opinions on your products and services.

  1. Use a Recommendation Engine

eCommerce is an industry that thrives on recommendations based on your subscribers’ purchase history. Investing in a recommendation engine allows you to automatically send subscribers relevant information or suggestions based on products that they have viewed or purchased.

  1. Bring Inactive Subscribers Back

Around 60% of any mailing list will be made up of inactive subscribers. You can boost customer retention and encourage subscribers to re-engage with your brand with a series of timed re-engagement emails. A first email can be sent as a reminder that they haven’t purchased from your site in a while and you miss them. Then, set a trigger to send a second email a week or two later, including a perk like a discount coupon. Finally, if no action is taken, a third email can be sent to let your subscriber know that if they don’t take action, you will assume that they want to be removed from the mailing list.

  1. Use High-Performing Cart Abandonment Emails

There are various reasons why customers abandon their carts, and this is an issue that must be tackled by getting familiar with your customers’ behavioral patterns. This allows you to create several cart abandonment issues that are relevant to each reason. It’s also important to consider timing – the first cart abandonment email should be sent to the customer within one hour of abandonment, and then a second email within twenty-four hours if the customer does not go back and complete the purchase.

Benefits of Using WooCommerce Email Automation

There are several benefits of using automation tools for your WooCommerce store. They can help you run your store more efficiently and remove tedious tasks from your schedule. AutomateWoo is the best platform to sign up for if you need marketing email automation in WooCommerce. You can use this tool to set up cart abandonment emails, send satisfaction surveys, encourage repeat business, and reward your loyal customers with coupons and special offers. You can also use AutomateWoo to send SMS notifications to customers, which can help you get a higher response rate.

Send Personalised WooCommerce Auto Emails

ActiveCampagin is another highly recommended email automation plugin for WooCommerce. Personalized email marketing is becoming more and more essential as customers want to feel that the brands they shop with appreciate and care about them as individuals. ActiveCampaign allows you to design messages that address each subscriber by their first name for a more personal touch. You can also trigger emails based on certain purchases including confirmation emails and emails to thank your customers for shopping with your brand with a time-limited discount code to encourage repeat business. Along with WooCommerce integration, ActiveCampaign integrates with over 850 different apps including Facebook and PayPal.

Choosing the Best WooCommerce Emails Plugin

To craft relevant, meaningful, and interesting marketing emails, you need to use an email customizer plugin. The best one for you will depend on your WooCommerce store niche and branding style. Some of the best email customization plugins that you can use with your WooCommerce store include:

ThemeHigh Email Customizer for WooCommerce

This tool allows you to make a well-organized email template, with a variety of colors and designs to choose from allowing you to keep in line with the branding of your WooCommerce store. The template builder is easy to use and modify, and it’s great for small business owners on a budget since you don’t need to hire a designer or developer to use it.

MailPoet

This email automation tool is built for WooCommerce and allows you to manage all aspects of your company’s email marketing easily from your WordPress dashboard. It includes a simple drag and drop editor that you can use to design your marketing emails, and handles sending the emails for you to make sure that they arrive in your subscriber’s inboxes and avoid being listed as spam.

Yaymail WooCommerce Email Customizer

This drag and drop email customizer plugin for WooCommerce makes it simple and easy to personalize your marketing emails. You get access to over twenty blocks that can be used to completely customize all aspects of a WooCommerce notification email including the font family, text size, background color, alignment, padding, column width, and more.

Metorik

This excellent email plugin offers a wide range of tools that allow you to create 24/7 email automation. It can segment emails along with helping marketers and store owners embed complete customization. It handles everything from creating your dashboard to generating reports and allows you to schedule which emails should be sent to certain users, for example, sending emails to users who haven’t visited your store for a long time.

WP HTML Mail

This email template designer allows you to create transactional emails, core emails, contact form notifications, BuddyPress emails, and more. It takes just a few minutes to create a professional email design that does not require any coding. It shares many navigational features with the Gutenberg editor and is a great choice for new store owners.

Kadence WooCommerce Email Customizer

This email designer allows you to easily customize emails with no coding to invited more people to your platform, with plenty of features to use. To save time, there are lots of pre-built templates to choose from that can be simply imported into your edit page before choosing the one that matches best with your WooCommerce theme. You can easily edit and customize the designs.

Building a List for Your WooCommerce Newsletter

Now that you know some of the best tools to use for WooCommerce email marketing, it’s time to get started with building your email list. Adding a signup form to your website is the best way to encourage your customers to give you their permission to send them marketing emails. You can add a sign-up form to the homepage or the website footer with an incentive such as a discount code to encourage people to sign up or include a check box as part of the checkout process on your store.

With various tools and plugins to choose from, sending engaging marketing emails from your WooCommerce store has never been easier.

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