From newsletters to automated emails, it has features to make your life easier.
But does Mailjet live up to the hype?
What is Mailjet and who is it for?
Mailjet is an email marketing platform built for businesses of all sizes to send marketing emails, newsletters, and transactional emails.
Whether you’re a small business owner, part of a marketing team, or running a large-scale operation, Mailjet has the tools to meet your requirements.
It combines intuitive functionality with advanced features.
- With a drag-and-drop editor, creating professional email marketing campaigns is quick and flexible.
- Its multi-user collaboration feature means your team can work on the same email in real time, saving effort and cutting back on missteps. Mailjet also supports unlimited contacts, so scaling your efforts is hassle-free.
- For those diving deeper, marketing features like A/B testing, segmentation, and personalization let you create campaigns that resonate with your audience.
- Plus, transactional emails and the SMTP relay option ensure reliable communication for important messages.
- Add a dedicated technical account manager, a customer support team, and options like a dedicated IP address, and you’ve got a platform ready to meet your business’s growing demands.
- Mailjet includes a free plan, so you can get started without committing right away.
Top Mailjet features
Let’s look at this tool’s features in more detail:
Drag-and-drop editor
Mailjet’s drag-and-drop editor makes building email campaigns quick and easy.
You can start with a blank canvas or pick a ready-made template. Adding text, images, and links is as simple as moving blocks, so you can create emails in minutes.
It’s a great tool for anyone who wants their emails to look professional without spending hours tweaking them.
Advanced email marketing tools
From personalizing messages to running A/B tests, Mailjet’s email marketing services include everything you need to connect with your audience.
Segment your contacts, create custom campaigns, and test different subject lines or layouts to see what works best.
With these tools, your emails feel more targeted and engaging, keeping your audience interested.
Landing page builder
Do you need a quick landing page to match your email campaigns?
Mailjet’s landing page builder lets you create beautiful, responsive pages that pair perfectly with your marketing emails.
It’s a great way to give your audience a seamless experience from inbox to action.
Smart sender email address management
Keep your sender email addresses organized with Mailjet’s tools so your emails look professional and stay on track.
This feature also helps you avoid ending up in the spam folder, keeping your communication right where it belongs – in your customers’ inboxes.
Prepaid account flexibility
With Mailjet’s prepaid account option, you only pay for the emails you send.
You’re given total control over your spending.
Whether you send emails daily or occasionally, it doesn’t matter; this feature keeps things flexible and budget-friendly.
Reliable email campaigns
Mailjet’s platform is built for email campaigns of all sizes, from newsletters to transactional emails.
Combine that with its tools to manage contacts, analyze results, and track performance, and you’re set to stay connected with your audience while growing your reach.
Mailjet’s products, tools, and use cases
Products
- Email Marketing – send marketing emails and newsletters to your customers.
- Email API – developers can add email-sending functions to their apps.
- Enterprise (Mailjet Embedded) – large companies can use this for advanced email needs.
Tools
- Landing pages – create web pages that match your email campaigns.
- AI copy generator – get help writing email content with artificial intelligence.
- Email editor – build emails easily with a drag-and-drop tool.
- Real-time collaboration – team members can work on emails together at the same time.
- Email automation – set up emails to send automatically based on certain actions.
- Segmentation – group your contacts to send them targeted emails.
- A/B testing – test different email versions to see which one works best.
- Statistics – see how your emails are performing with detailed reports.
- Email validations – check if email addresses are correct to reduce bounces.
- SMTP relay – send emails through Mailjet’s servers for better delivery.
- Dedicated IP – use a unique IP address for your email sending.
- Parse API – process incoming emails and extract their content.
- MJML – use a framework to create responsive emails that look good on any device.
- SaaS template creator – build email templates suitable for SaaS applications.
- Email template demo – view sample email templates to help design your own.
Use cases
- Newsletter templates – access various templates to create engaging newsletters.
- Email campaigns – plan and execute targeted email marketing campaigns.
- Email personalization – customize emails with personal touches for each recipient.
Industries that Mailjet serves
- Small businesses – email solutions tailored for small enterprises.
- Agencies – tools for marketing agencies to manage multiple client campaigns.
- Enterprises – scalable email services for large organizations.
- Real estate – email marketing tools designed for the real estate sector.
- Franchises – support for franchise businesses to maintain consistent email communications.
- MarTech – integration with marketing technology platforms to improve strategies.
The Mailjet API – everything you need to know
The Mailjet API is a developer-friendly solution for sending emails at scale while integrating with your existing tools and workflows.
Whether you need to send transactional emails, manage marketing campaigns, or process incoming messages, the API helps you get things done quickly and efficiently.
Connecting to other apps and platforms is possible thanks to Mailjet’s ready-to-go libraries in popular programming languages like Python, PHP, Node.js, and Java.
The API documentation is detailed yet straightforward, so you can set up the SMTP relay or the Send API in just minutes.
You can also sync data between your emails and other systems using Mailjet’s email parsing features.
Mailjet offers flexible pricing options tailored to your needs.
Whether you’re a startup experimenting with email campaigns or a large enterprise scaling millions of messages, you can choose from plans that fit your usage.
A prepaid account helps occasional senders pay only for what they use, while high-volume senders can explore packages with dedicated IPs and advanced features.
From reliable delivery to real-time insights, Mailjet API ensures you can keep your email program running without unnecessary headaches.
It’s built to grow with you so you can focus on reaching your audience without getting lost in the technical details.
Mailjet pricing
Mailjet offers various pricing plans to fit businesses of all sizes. Here’s a detailed breakdown:
Free Plan
Cost: $0/month
Best for: Beginners or those with limited email needs.
Features:
- Send up to 6,000 emails per month (200/day limit).
- Manage up to 1,500 contacts.
- Access to APIs, SMTP Relay, and Webhooks.
- Use the Advanced Email Editor and Basic Statistics.
- Includes a Form Builder.
Essential Plan
Cost: Starting at $17/month (billed monthly).
Best for: Small businesses looking for more features and flexibility.
Features:
- Send 15,000 emails/month (no daily limit).
- Manage unlimited contacts.
- Access online customer support and remove the Mailjet logo.
- Includes 500 email previews and 500 email address validations per month.
- Additional tools include segmentation, an AI copy generator, and an AI subject line generator.
- One sub-account for team collaboration.
Premium Plan
Cost: Starting at $27/month (billed monthly).
Best for: Growing teams needing advanced marketing tools and collaboration.
Features:
- Everything in the Essential plan.
- Access to advanced statistics, marketing automation, and dynamic content.
- A/B Testing and landing pages included.
- 2,000 email previews and address validations per month (higher for larger plans).
- Multi-user access and real-time collaboration.
- Priority support with chat and phone support for plans above 50,000 emails/month.
- Dedicated IP and Single Sign-On (SSO) for higher-tier plans.
Custom Plan
Cost: Only available upon request.
Best for: Enterprises or those with large-scale or unique requirements.
Features:
- Includes everything in the Premium Plan.
- Dedicated technical account manager for personalized support.
- Comprehensive onboarding, IP strategy, and performance monitoring.
- Advanced permissions, custom sub-accounts, and deliverability consulting.
- Tailored solutions for email previews, address validations, and training.
Additional pricing details
- Prepaid accounts: For occasional senders, you can deposit a minimum of $50 to pay for emails as you send them.
- Overage fees: Emails exceeding your plan’s limit are billed per 1,000 emails.
- No rollovers: Unused email credits expire at the end of each billing cycle.
Reviews from real Mailjet users
Let’s find out what real users think about Mailjet.
1. An intuitive email marketing platform
Many users praise Mailjet for its user-friendly interface.
As one reviewer said, “The UI of this software is very easy to use. I found it easy to customize the content, and the template was very responsive.”
This ease of use makes it a go-to option for businesses looking to manage campaigns without technical headaches.
2. Email editor loved by beginners and pros
Mailjet’s drag-and-drop editor has earned rave reviews for its simplicity.
Muhammad H., a small business user, shared, “Users can easily create email templates like professionals, even with little skill set.”
However, some reviewers noted limited template options, especially for free-tier users.
3. Great for bulk email marketing
Mailjet’s API and SMTP services receive praise for handling high volumes of emails.
Prateek P. highlighted its efficiency: “We mostly use Mailjet to send promotional and status messages through our CRM. It works seamlessly for bulk email campaigns.”
4. Free plan: a starting point with limits
Mailjet’s free plan is appreciated for helping users get started.
One reviewer mentioned, “The free tier has a decent sending allowance, and the starting plan works well for small marketers.”
However, others noted that the 6,000-email limit is less generous compared to competitors.
5. Collaboration and real-time features
Collaboration tools make Mailjet a favorite for teams.
Hema V. mentioned, “The real-time collaboration feature is handy, but it could use some improvement.”
While the feature helps teams work together, some users feel it needs refining to meet higher expectations.
6. Customer support: mixed experiences
Mailjet’s customer service gets mixed feedback. One reviewer shared, “Support is completely unacceptable. Priority tickets go unanswered for extended periods.”
On the other hand, enterprise users enjoy dedicated account managers who assist with onboarding and setup.
7. Automation: great for premium users
Automation tools like workflows and triggered emails are well-liked by premium users.
As Noli L. said, “Mailjet makes email automation easy, though it’s limited to higher-tier plans.”
Free-tier users often wish these features were more accessible.
8. Deliverability challenges
Some users express frustration with deliverability issues.
A reviewer shared, “Our emails frequently landed in the spam folder, especially with Mailjet’s French-based IPs.”
Others found Mailjet helpful in improving sender reputation and tracking email success.
9. Affordable pricing but room for flexibility
Many appreciate Mailjet’s pricing tiers.
Roberto R. said, “The free plan is a great start, and the paid options are affordable.”
However, others, like Raffael S., found it challenging to switch plans, saying “I tried upgrading to a monthly premium plan in order to get better support, but since I am on a yearly plan, this was not possible.”
10. Integration features: a big plus
Mailjet earns points for its integration capabilities with CRMs and other tools.
Prateek P. shared, “We integrated Mailjet with our CRM, and all status messages and promotional emails go through it seamlessly.”
This flexibility makes it ideal for businesses with custom workflows.
Conclusion
Mailjet is a user-friendly email service suitable for businesses of all sizes.
It offers tools like a drag-and-drop editor, real-time collaboration, and flexible pricing plans. However, some users have noted areas for improvement, such as template variety and customer support responsiveness.
To improve your email campaigns, keeping your contact list clean and verified is important.
This practice helps your messages reach the right people and reduces bounce rates. Services like Bouncer can help verify email addresses, so your emails land in valid inboxes.
Choosing the right email marketing platform depends on your specific business needs and goals.
Consider exploring Mailjet’s features alongside email verification tools to perfect your email marketing strategy in 2025.
