St. Patrick’s Day Email Marketing Campaigns to Drive Engagement and Sales

Feb 10, 2023

St. Patrick’s Day is a holiday that may have originated in Ireland but is celebrated all around the world. It provides a perfect opportunity for companies to connect with their customers and drive engagement and sales.

Over half of American adults celebrate it each year. With the right email marketing strategies in place, businesses can take advantage of the celebrations and reach their target audiences in a great way. The best part about this season is that there are so many industry-specific elements to play with – from green-themed gifts to limited-time deals. Use an interactive email subject line to pique your audience’s interest and introduce the campaign’s details. Be sure to include interactive elements in your email such as polls, quizzes, or challenges to get your audience more engaged. In general, a St. Patrick’s Day email campaign is a great way to join in the festivities and connect with your audience.

St. Patrick’s Day email campaigns are an excellent opportunity for businesses to engage their customer base and attract new subscribers. A good example of a successful St. Patrick’s Day email marketing strategy is to use holiday-themed email templates that incorporate the color green, four leaf clovers, and other lucky charms. Including a background story about the holiday’s significance can also add to the festive atmosphere. Find creative ways to incentivize customers include offering a flash sale or discount code for “Green Friday”, free shipping, or showcasing great deals on products and services. Additionally, incorporating serene greens into the email templates can enhance the customer experience. It’s also important to use social media channels to promote your own campaign and increase brand awareness. Overall, St. Patrick’s Day email campaigns can be an excellent job when executed properly.

Email marketing is a powerful tool that allows companies to connect with their customers directly. It’s a cost-effective and scalable marketing tool that provides a high return on investment. When done right, it’s an excellent way to build brand awareness, drive traffic, and increase sales.

Many businesses are planning their own St. Patrick’s Day sale and incorporating a holiday theme into their marketing efforts. The email campaigns feature a green background and lucky clovers, while also highlighting the feeling of being lucky and creating your own luck. Along with a blog post that puts its own spin on St. Patrick’s Day, the campaign includes fun elements like green beer and clinking beer mugs, and even offers a free Guinness to lucky customers. The St. Patrick’s Day email templates ensure that the message is consistent across all channels, and there are many campaign ideas to choose from to make the campaign unique to your brand. With all of these elements in place, St. Patrick’s Day email campaigns are a great way to connect with your customers and celebrate the holiday in style!

Keep reading to learn more about some best practices for creating effective, successful St. Patrick’s Day email marketing campaigns to drive engagement and sales. Plus, we’ll look at some companies that have implemented excellent email marketing strategies for St. Patrick’s Day with excellent results.

Understand Your Target Audience When Creating a St. Patrick’s Day Newsletter

It’s crucial, to begin with, a solid understanding of your target audience before creating an effective email marketing campaign. Whether it’s St. Patrick’s Day or any other day of the year, you should have a clear understanding of who your customers are, what they are looking for, and the ways that they engage with your brand. Some of the main things you should understand include:

  • Demographic Information: Understanding the demographic information of your target audience, like their age, location, gender, income, and employment status is a great starting point. Knowing this information puts you one step further to creating an effective email marketing campaign, as you’ll be able to tailor the campaigns to your customers’ interests and preferences. As a result, your emails will be more relevant and engaging.

  • Purchase Behavior: Understanding how your target audience is likely to behave during St. Patrick’s Day can help you craft email campaigns that are more relevant to them and, therefore, more effective. For example, if you know your customers are more likely to purchase green-coloured items for this holiday, highlight these products in your campaigns.
  • List Segmentation: By segmenting your email list, you can create targeted campaigns that speak directly to the interests and needs of certain customer groups. As a result, you can increase the relevancy and effectiveness of your campaigns, driving further engagement and sales.

Come Up with the Perfect Subject Line for St. Patrick’s Day Email Marketing

The subject line is the first thing your customers will see when they open their inbox to your email. Because of this, it’s crucial to get it right. If the subject line doesn’t grab attention, the rest of the time and effort spent on the email will go to waste.

There are some best practices to keep in mind when it comes to crafting the ideal subject line for your St. Patrick’s Day email marketing campaigns:

  • Keep it short, concise, and to the point.
  • Avoid using all caps or too many exclamation points, as this can come across as spammy.
  • Focus on creating a subject line that’s relevant and personalised to the audience.

There are several things that you can do to make your subject line stand out in what’s likely to be a crowded inbox. Personalise it with the customer’s name, use emojis, and include action-oriented language to entice the customer to click and find out more. Consider adding a time-sensitive offer or deadline in the subject line to create a sense of urgency around it.

Design an Eye-Catching St. Patrick’s Day Email Template

How your email template is designed can significantly impact the success of your St. Patrick’s Day email marketing campaigns. When your template is designed well and easy to follow, it can help you stand out in the inbox, build brand awareness, and drive further engagement. An email campaign is a great way to encourage your customers to join in the St. Patrick’s Day celebrations. Use words like “Cheers!” and “Celebrate!” to highlight the best way to have a great time on this holiday. Consider using an average customer’s Facebook post as a highlight, showcasing how they’re planning to wear green or games like corn hole (check VinylStatus) with friends. Make sure to include some fun elements like a “hit” list of St. Patrick’s Day celebrations or a countdown to the big day. Overall, St. Patrick’s Day email campaigns are a great way to engage with your audience and get them excited about the holiday.

Some excellent practices to keep in mind include:

  • Keep it simple, clean, and easy to read.
  • Choose clear, readable fonts.
  • Make the most of white space.
  • Optimize your template for different devices, especially mobile devices.

Brand consistency is one of the most important factors to keep in mind when designing your email template. While you may want to consider incorporating some St. Patrick’s Day elements, such as green and gold colours or holiday-themed imagery, such as shamrocks, ultimately, it should still be clear which brand the email message has come from.

Create a Compelling Call to Action (CTA)

A call-to-action (CTA) is a link or button that encourages customers to take a specific action. This might be signing up for a newsletter, making a purchase, visiting your website, or signing up for a service, for example. Regarding your St. Patrick’s Day email marketing campaigns, it’s crucial to include a clear, compelling CTA to help you drive engagement and sales.

When creating a CTA for an email campaign, there are some best practices to follow:

  • Keep it concise, clear, and action-oriented.
  • Use language that makes the action super easy to follow and understand, such as ‘Buy Now’.
  • Use contrasting colours or bold fonts to ensure your CTA stands out from the rest of the message.

Once you have the visuals planned, it’s a perfect time to determine where you will place the CTA in the message. Consider putting it above the fold – in other words, it should be visible to the customer before they have scrolled down the page. It may also be worth considering using multiple CTAs throughout the email, as this can increase the chance of the customer acting.

Finally, test and optimise your CTAs to ensure that they are effective. You may consider testing different placements, email design, and languages to see what works best for your target audience.

When’s the Best Time to Send a St. Patrick’s Day Marketing Email?

When it comes to the success of your St. Patrick’s email marketing campaigns, timing is a crucial factor. Timing it right when sending your emails increases your chances of customers opening, reading, and acting on your messages.

The ideal time to send a St. Patrick’s Day marketing email will depend on your target audience and how they behave, which is why taking the time to learn about and get to know them is so important.

You may want to consider segmenting your list if you have customers in different countries to account for different time zones. It can be worth trying sending emails at different times or days of the week to see what works best with your audience.

St Patrick’s Day Newsletter Ideas – Get Inspired by These Examples

Now that you know the basics of putting together a great St. Patrick’s Day email marketing campaign, let’s look at some companies that did a fantastic job.

Fenty Beauty

Green is often the first colour to come to mind when marketers think of St. Patrick’s Day. However, not every company uses green in their brand colours – and if you don’t, like Fenty Beauty, it might clash with your branding.

Instead, Fenty Beauty remembered that gold is just as important as green when it comes to the St. Patrick’s Day colour scheme, and that did work. As part of their St. Patrick’s Day email campaign, they included a ‘pot of gold’ at the end of the email promoting their Killawatt highlighter, in the shade ‘Trophy Wife’, a shimmery metallic gold.

New Balance

New Balance took advantage of the St. Patrick’s Day holiday spirit to show their customers their appreciation. St. Patrick’s Day is not all about driving revenue and increasing sales. This holiday is an good way to drive brand loyalty and let your customers know they’re important.

While New Balance highlighted their lucky green shoes in the email design, they didn’t make it all about them. Instead, it was all about their customers – with the message of ‘we’re lucky to have you’ impossible to miss.

Hot Topic

St. Patrick’s Day is known for being a holiday based around having fun, spending time with friends, and enjoying good food and drink – and Hot Topic played on this with an email campaign that focused on ‘merch for St. Patrick’s Day Shenanigans’. They made the most out of print to order to produce successful merchandise.

It’s light-hearted, fun, and relatable to their younger target audience. Plus, they made the shipping schedule clear and obvious – great for anybody who might need to order something at the last minute.

Trip Advisor

The well-known travel platform takes advantage of St. Patrick’s Day to showcase some of its most relevant deals on places to go and things to do. It’s a classic way for them to promote their product in a manner that fits and is relevant to the occasion and the customer.

Simple and fuss-free, Trip Advisor’s St. Patrick’s Day email campaign focuses on a round-up of the best tours that are likely to appeal to customers looking to make the most of the holiday by doing something fun.


Boden’s marketing email for St. Patrick’s Day is colourful and visually appealing. And it’s right on trend, featuring a range of clothing items that go through the colours of the rainbow. While it breaks with the traditional ‘all green’ approach, it stays on theme and ensures that it’s not only relevant but also stands out.

While there are many products featured, Boden makes it easy for the customer to stay focused with micro-CTAs throughout – ‘you’re almost there’, or a little further, for example, – until they get to the Pot of Gold, an offer, free shipping, and free gift at the end of the email (or rainbow!).


UberEATS is an excellent example of a St. Patrick’s Day email marketing campaign that manages to not only capture the theme perfectly but stay right on brand. While they might be at a little bit of an advantage with a naturally green logo to start with, they managed to blend the holiday-themed colours with their signature illustrated visuals.

The email is focused on how UberEATS can make St. Patrick’s Day even better for the customer. After reading this, you know that no matter what you get up to on the day, UberEATS has your food covered!

The Body Shop

The Body Shop did not hold back on the St. Patrick’s Day theme in their email campaign, including shamrocks and plenty of green imagery. It promotes seven green products from different ranges and uses wording designed to make customers feel like it is their lucky day.

With a big ‘Buy three get two free’ promotion on offer, The Body Shop is a great example of how you can stay festive, on brand, and provide a ton of value to your customers at the same time.


Another brand that went all out and made a success of it, there’s no way you can’t tell that the marketing email from Homage was all about St. Patrick’s Day.

They included almost everything you’d expect from a stereotypical email for this holiday, including plenty of green, lucky charms, and lucky cliches. But it works well with a clear CTA, very engaging copy, and clear, compelling product imagery.


The mattress company Leesa took a slightly different approach to their St. Patrick’s Day marketing email, keeping references to the holiday subtle. At first glance, you might not even guess that it’s an email for this holiday – until you read the text message exchange of a ‘knock knock’ joke.

While the joke might not even be that funny, it does a great job of keeping the reader engaged and scrolling down the page until they reach the CTA. While Leesa have stuck to their branding throughout, they managed to tie the holiday in with their product very well.

No matter what you sell, these businesses demonstrate that any company can make a success of St. Patrick’s Day email marketing campaigns. With the right strategies and inspiration, you can use the holiday to drive engagement and sales.


Lastly, it’s important to keep in mind that the effectiveness of your email marketing campaign depends on whether your message actually reaches your recipients’ inbox. To ensure that your larger email shipments are successful, it’s recommended to verify your email list beforehand, as it may contain outdated or malicious email addresses (such as spamtraps). Neglecting to do so could harm your deliverability and potentially damage your domain reputation or result in blocking. To verify your email addresses quickly and accurately, Bouncer offers an intuitive solution.

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