The Best Email Marketing Services for Small Businesses

Nov 8, 2022

Are you setting up a new company and looking to use email marketing to reach out to your potential customers? Or perhaps you are already using email marketing for your existing business and want to find new services to help you make it work harder for you and get better results.

Either way, choosing the best service or software program for your email marketing activities can be difficult, with so many options available on the market. With that in mind, we’ve put together a list of some of the best platforms and tools for email marketing to help you get better results from your campaigns.

Use Bouncer to Clean Your Email Marketing Platform List First

Before choosing the perfect email marketing platform for you, it’s important to consider how you will keep your email list clean and ensure that you will only send messages to subscribers who have consented to hear from you and want to receive your emails. Bouncer is an ideal tool for any email marketing platform to maintain good email list hygiene and ensure that inactive, unengaged, or incorrect email addresses are removed from your list. You are not wasting money or time sending messages to them.

Not only does this ensure that your engagement rates are higher, but it will also reduce the risk of damage to your sender reputation by ensuring that you’re not sending messages to spam trap emails. Bouncer is reputable and fully compliant with GDPR. It can be used by businesses of all sizes and offers a free email verification service you can use to check your email list and determine if you need to clean it before paying for a full service. The cost is based on how many emails are on your list, and you can purchase credits to use in advance.

Sendinblue – Email Marketing Company for Small Businesses

Sendinblue is an email marketing software program that was developed to help mitigate the challenges that lots of small and medium businesses were having when it came to getting their email marketing automation without a huge budget to spend. Since starting as a digital agency, Sendinblue has become one of the most popular email marketing platforms for small businesses and startups, with many features demonstrating how much of an expert they are.

A free plan is available with many excellent features, including automation tools and sending up to three hundred daily emails. These are also available for users who need more advanced features such as web tracking and lead scoring. The price you pay is based on the daily email numbers that you send, so you’re only ever paying for what you use.

The automation is excellent, with features that allow you to trigger various actions depending on factors such as website visitor behaviour. It also includes a landing page design tool that is very user-friendly, even for users who have never built a landing page before.

Constant Contact – A Long-Standing Email Software for Business

Having been in the market since the mid-90s, Constant Contact is one of the most long-standing names in email marketing. Since then, this program has grown to become a hugely popular email marketing service worldwide, with a huge customer base. Many unique and helpful features have been added over time, including surveys and social campaigns that are not always available from competitors. Additionally, their basic features are excellent and include everything you’ll need, such as automation tools and recurring newsletters.

Once you sign up, you’ll access a massive marketplace with hundreds of apps available and integrations for the service with almost every product and service you can think of. It has a simple layout and easy-to-use interface and boasts excellent deliverability.

GetResponse – Email Marketing Companies in USA and Worldwide

GetResponse claims to be the most accessible email marketing tool available today, and this Poland-based company offers a massive range of professional features and is used in over 180 countries around the world, with over one billion monthly subscribers. You can access more than email marketing services in terms of features.

You can use GetResponse for video email marketing, building custom landing pages, A/B testing, comprehensive design testing and much more. There’s also a range of great automation features on offer, allowing you to easily create highly advanced, automated campaigns based on various factors and triggers. You can also access higher-tier plans that offer additional advanced features, such as a fantastic webinar feature and a reliable CRM.

The Conversion Funnel feature is especially handy, allowing you to generate leads by creating sales funnels and landing pages for the various products or services you sell. It offers a user-friendly, intuitive design that’s easy to navigate and is an ideal choice for eCommerce, with many features designed to help drive more sales online.

Activecampaign – User-Friendly Email Marketing Web Services

This email marketing service offers everything you wish for, whether starting up a new business or running a company that has been established for a while. Their main goal is to help clients get better results from email marketing, and automation is a top priority. You will get access to autoresponders as standard, which can be triggered by various conditions to ensure that you can easily stay in touch with your subscribers and customers.

Additionally, various handy features allow you to automate list and contact management, including a small business CRM system where you can add notes to contacts, book appointments, or send direct messages. The customer messages tool makes it easier to optimise the website visitor experience by sending targeted messages to them. You can access reporting on every area, such as click maps, page visits, and geo-tracking. Tracking for big eCommerce platforms such as Shopify, WooCommerce, and SAP commerce storefront is also available on pricier plans.

AWeber – Budget-Friendly Email Marketing Service

AWeber is an email marketing tool that has been around for over two decades, so you can be sure that they bring plenty of knowledge and experience to your brand. AWeber even claims to be the autoresponder inventors, so it’s no surprise that when you sign up for this platform, you can expect automation for your email marketing to be one of the biggest and most popular features.

Unlike other platforms where you may need to sign up for higher tiers to get access to certain features, one of the unique benefits of using AWeber is that customers get full access to all the features on offer from the beginning. The price of the plan will only increase based on the number of subscribers on your email list. You will get access to many excellent features, including tracking clicks in links with your domain, a smart and user-friendly marketing email design tool, product sales tracking, and A/B testing. You can also use three mobile apps, and the customer service is beneficial and reliable.

MailerLite – Great Email Marketing Platform for Newbies

If you are a complete newbie to email marketing, then MailerLlite offers an ideal tool to use. This platform is designed for freelancers, small businesses, and entrepreneurs looking for a tool that offers more than just marketing email sending. When you sign up for this platform, you will get access to many excellent features that will make your email marketing efforts work harder for you, including automation workflows, contact list segmentation, and a useful landing page builder. Along with this, it’s also one of the most affordable email marketing tools out there, so it’s an excellent choice for those on a small budget. It can be easily integrated with WordPress, making it a great choice for bloggers.

What to Consider Before Choosing Email Marketing Software

Before you choose the best email marketing platform for your business, there are a few main factors to consider. Some of the most important things to think about before you sign up for an email marketing platform include the following:


Your CRM or customer relationship management system is your best friend in digital marketing. Since it can be time-consuming to update lists and send emails manually, you should always consider an email marketing platform that either offers a CRM or seamlessly integrates with the one you use. Managing customer relationships with a CRM is a much simpler process, so don’t give up this opportunity.

Response Handling

Email response handling is an essential factor to consider, no matter the size of your business. It’s crucial to consider automated responses depending on the number of emails you are sending each month.

Mobile Optimisation

With more and more people opening their emails using a smartphone, choosing an email marketing service has never been more important to ensure your email messages are fully mobile-optimised.

Whether starting a new business or looking for new email marketing tools for an existing company, these are some of the best options today.

How to Choose the Best Email Marketing Tool

Navigating the world of email marketing services can be overwhelming, especially for small business owners. With a myriad of options, each boasting unique features, how do you select the best email marketing software for your needs? This guide aims to demystify the process, focusing on key features, pricing, and how to align these tools with your email marketing strategy.

Understanding Your Email Marketing Needs

Before diving into the sea of email marketing service providers, it’s crucial to outline your objectives. Whether you’re launching simple email campaigns or complex marketing campaigns, understanding your goals will help you narrow down your choices among the best email marketing services.

Key Features to Look For

Drag and Drop Editor

A drag and drop editor is essential for those who aren’t tech-savvy. This feature allows you to easily create email templates and landing pages, making it a cornerstone in most email marketing platforms.

Marketing Automation

Marketing automation is vital for scaling your email marketing efforts. Look for tools that offer advanced automation features, allowing you to set up automated email campaigns based on user behavior and other triggers.

A/B Testing

A/B testing, or “b testing,” is crucial for optimizing your email campaigns. This feature enables you to test different subject lines, content, and sending times to see what resonates most with your audience.

SMS Marketing

Some of the top email marketing services also offer SMS marketing features. This is an excellent add-on for a more comprehensive marketing strategy, allowing you to reach website visitors through multiple channels.

Free Plans vs. Paid Plans

Many email marketing platforms offer a free version or a “forever free plan.” These are great for small businesses just starting their email marketing efforts. However, as your needs grow, you’ll likely need to switch to paid plans for more advanced features and unlimited emails.

Support and Training

Customer support is another critical factor. Options like phone support and email support can be lifesavers when you encounter issues. Some of the top email marketing services also offer extensive training resources to help you maximize your marketing efforts.

Popular Email Marketing Services to Consider

Constant Contact

Constant Contact is one of the most popular email marketing services, offering a range of advanced features, including a website builder and a dedicated IP address. It’s particularly beneficial for small business owners.

Marketing Services for Small Businesses

If you’re a small business, you might want to look into marketing services that cater specifically to smaller operations. These services often offer tailored plans with features like unlimited contacts and sign-up forms.

Assessing Scalability and Flexibility

Your chosen email marketing service should be scalable. Look for platforms that offer a range of plans, from free email marketing software to paid options with advanced features like landing page builders.

Final Thoughts

Choosing the best email marketing service involves a careful evaluation of your needs, budget, and the features offered by various email marketing service providers. Whether you’re looking for a free email marketing software or willing to invest in a paid plan with advanced features, the options are plentiful. By taking the time to assess your requirements and the key features you need, you’ll be well on your way to selecting the best email marketing platform for your small business.

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