Are Landing Page Builders Effective?

Feb 3, 2023

The best landing pages encourage your visitors to take action, are effective at capturing new leads, building your online following, and generating sales.

With the best landing page builders, you can create all this and access advanced features such as a custom domain name, integrations with webinar software programs, tools for generating leads, and heatmaps to track engagement.

However, many small businesses and even larger brands struggle with landing pages. Just over twenty percent of companies are satisfied with their conversation rates. Only sixteen percent of landing pages are free from cluttered navigation, and building an effective landing page is one of the top five challenges faced by B2B marketers today.

Because landing pages are vital to your success, choosing the right landing page for your business is crucial. Keep reading to learn more about choosing the best landing page builder, whether it is effective, the features you should be looking out for, and how to make it work.

Best Landing Page Builder – Swipe Pages

Along with its user-friendly drag-and-drop interface, Swipe Pages offers a range of landing page templates to choose from. With page speed and responsiveness being two of the most important features of any landing page you create, you can rely on this tool to ensure that users get the best experience no matter what device they are visiting the page on.

As a result, your website’s bounce rate is lowered, and your conversion improved. Along with this, the tool allows you to create landing pages that are story-like and unique, capturing the attention of users.

Swipe Pages allows you to publish landing pages on your domain and host them on their servers. This makes it an ideal choice for anybody who wants to get more control over their landing pages without learning about SSL hosting, code optimisation, or image compression. It certainly doesn’t cut any corners regarding the features it offers, is easy to get set up with, and is ideal for marketers and agencies alike.

Free Landing Page Generator – Ucraft

This highly user-friendly landing page-building tool comes with a wide range of impressive features, including a logo maker, drag-and-drop editor, and more design tools. If you’re on a tight budget, there is a free tier available; however, consider that the lower tier subscription plans are more limited regarding the functionalities and features they offer. Ucraft allows you to access and use a range of pre-existing landing page templates that are fully responsive and aesthetically pleasing.

They offer a range of blogging and eCommerce tools that are simple and easy to use, and the customisation options are endless. With the annual plans, you’ll get a free domain name, along with integration with a range of essential tools such as Zendesk chat, heatmap integration, Google Analytics, and Intercom.

Best Landing Page Tool – Leadpages

If you want to build a landing page on a budget, then Leadpages is a good option. However, while the pricing plans for this tool are fairly expensive, you will be surprised that you get a whole lot of amazing features for the price, including CRM, email integration, and dynamic text replacement. There are over 160 page templates to choose from, and you can create as many mobile-friendly pages as you like.

With Leadpages, you’ll get social media integrations, split testing capabilities, mobile-responsive templates, coming soon pages, WordPress integration, l integration, plugins for page design and creation, and much more.

Free Landing Page Software – HubSpot

HubSpot is a freemium software with all the free tools you need to start a marketing campaign. It’s one of the most well-known and reputable names in the world of B2B and SaaS marketing, with a range of marketing services from sales and CRM to its landing page builder tool. The landing page creation tools are easy to use, packed with features, and seriously powerful. It is designed to suit all requirements and to fit the needs of single users, small businesses, agencies and larger companies.

With HubSpot, you can access a landing page builder, email marketing, form builder, ad management tools, and customer relationship management. If you are on a tight budget to run your business, you can rely on these tools to help you get the desired results without spending a considerable amount. There is a complete walk-through process that is ideal for beginners and access to hundreds of responsive templates that you can use for building your landing pages. There are also lots of technologies and tools available for more advanced users, such as testing software and advanced analytics.


Unbounce is one of the best landing page builders that you can use. It’s popular with over 1,500 brands worldwide and has the main aim of allowing you to create optimised landing pages designed to convert more prospects into leads and customers. With Unbounce, you’ll get access to many impressive features that will enable you to quickly build, publish and test landing pages, sticky bars, and popups without needing coding skills.

This landing page builder’s critical features include over 120 pre-existing, responsive templates, an easy-to-use drag-and-drop editor, dynamic keyword insertion, and more. Unbounce can also be easily integrated with some top marketing apps today, including Mailchimp, Zapier, WordPress, Salesforce, HubSpot, Campaign Monitor, Marketo and more. There’s a free trial available, so you can easily test the product before deciding if the paid version will be worth it.


Instapage is an ideal landing page software tool for anybody who wants to create a stunning and effective landing page, whether you are a small business owner or working for a large B2B SaaS SEO agency such as Spacebar Collective. With more than two hundred mobile-responsive templates on offer, you can easily create landing pages that work without the need to know any code or hire a developer.

The simple drag-and-drop editor makes it easier than ever to customise your landing pages and add elements to them. Finishing the setup process and getting started with the landing page design tool only takes a couple of minutes, so it’s great for saving time too. With the Enterprise account, you can easily integrate with other marketing tools like HubSpot, Mailchimp, WordPress and Salesforce.


Landingi offers an end-to-end landing page-building solution for small businesses and is used by over four thousand clients, including some big names like PayPal. With Landingi, you can easily create custom landing pages without needing coding or IT skills. It offers an automated landing page creation tool that makes it a breeze to create, publish, and optimise your landing pages.

There are many great features on offer, too, including a drag-and-drop editor, more than one hundred responsive templates to choose from, access to marketing support and more. It offers A/B split testing features, built-in web analytics tools and tracking for visitors and conversion rate, among the many features. All plans come with a fourteen-day free trial.


GetResponse is an all-in-one platform allowing you to build landing pages, helping with both marketing automation and email marketing. There are just a few simple steps to follow to start using its landing page builder tool for your business. All you need to do is select the template you want to use, customise it, click to publish your landing page, and then test and optimise your page. There are multiple tools that you can access at a single price point. However, bear in mind that there might be some downsides to the landing page builder as it’s not the primary tool available.

GetResponse’s landing page building tool offers a range of excellent features, including an editor that is built-in and easy to use, a wide range of responsive landing pages templates to choose from along with more than five thousand Shutterstock images, solid testing and analytics, intelligent list automation, a countdown timer feature to encourage your leads to take action. These sticky sign-up forms can be placed at the bottom of the top edge of the landing page to increase conversion, excellent customer service, and more.


ClickFunnels is a tool that is mainly used for building sales funnels. However, it offers a range of tools and editors that allow you to create landing pages, product launch pages, membership websites, squeeze pages, lead generation systems, and more. You can use it to create a wide range of sales funnels, including webinar software and opt-in funnels. Some of the key features of this tool include round-the-clock customer support, a simple drag-and-drop landing page editor, one single dashboard where users can easily manage everything, and one-click upsells that allow you to build high-converting shopping carts.

With so many excellent landing pages builders available on the market for you to use, it’s clear that this is one of the most effective ways to build a landing page for your business.

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