​What is email deliverability?

Email deliverability is the result of sending emails to your recipients. The higher the deliverability, the more emails are reaching your intended audience. If emails are not making it to your audience’s inboxes, it means that something is going wrong and you need to look into it.

Email deliverability issues hurt all of your email marketing metrics, including open rates, click-through rates, and ultimately, conversion rates.

📰 Want more details? Check out a guide to email deliverability metrics.

Why does email deliverability matter?

When you hit that send button, you want your messages to be the best emails in the inbox, engaging your audience and driving them to take action. Whether you’re promoting your business, sharing exciting updates, or simply staying in touch, email deliverability ensures that your messages reach the right people at the right time.

With great email deliverability, you can grab the attention of your audience, build trust, and develop valuable relationships. Most importantly, you can drive tangible profit for your business.

Let the numbers speak for themselves:

• Almost 49% of emails worldwide land in the spam folder.
• Over 60% of marketers around the world reported higher than 20% open rates for their e-mail marketing campaigns.
• good email delivery rates are 95% and up

Even if you have 1,000 awesome subscribers, and you’re thinking that it’s a solid 95% deliverability rate, but… there are 50 people out there who won’t get your email. This is not only painful, but when emails land in the spam folder, it opens up a host of potential issues for you as the sender.

Even with such a shiny high deliverability rate, only about 20% of those emails will actually get opened. But it doesn’t have to be the case!

Are you hoping to improve your results? Getting an email deliverability tool is your best first step.

What is an email deliverability tool?

An email deliverability tool is a specialized software or service that gives you insights and capabilities to guarantee your emails reach the right inboxes and avoid being flagged as spam.

On top of that, it helps you monitor and optimize your email performance, improving your chances of successful delivery and engagement with your audience.

Here’s a list of the tools you can use to improve your email deliverability.

Best email deliverability tools for 2023

#1 Bouncer

Bouncer is a top tool for email delivery optimization. With its deliverability kit, your messages will get to the recipients’ inboxes every time.
 

Best features in Bouncer

➡️ Inbox placement tests – for monitoring the number of emails that get to the Recipients’ inboxes, and spam folders. You get detailed reports and a full email deliverability audit, helping you identify why your outbound emails may be underperforming.

➡️ SPF, DKIM, and DMARC tests – for verifying your email server setup and establishing a trusted sender reputation for each email message that goes out.

➡️ Blocklist monitoring – for keeping an eye on blocklists to ensure your domains and IPs are not listed. Otherwise, you’re facing problems with email delivery, especially with cold email outreach.

➡️ Scalability – for handling all your emails without any problems. You don’t want your growth to get in the way of getting those emails delivered smoothly, right?

Bouncer Pricing

There are four plans:

• Starter at $25/month, which includes 250 tested emails and 10 IPs/domains monitored
• Standard at $125/month, which includes 1,000 tested emails and 25 IPs/domains monitored
• Pro at $250/month, which includes 2,500 tested emails and 50 IPs/domains monitored
• Custom with tailored pricing and capabilities

💪🏻 Consider: Improve your email deliverability with Bouncer! It also provides other valuable features like email verification for a clean email list and toxicity check!

#2 MailFlow

Mailflow is a platform designed to assist you in optimizing your email delivery process.

Best features in Mailflow

• SPF and DKIM checks
• blacklist monitoring (only in the most expensive plan)
• email warm-up tool to protect your sender score and prevent potential issues with cold outreach

Mailflow Pricing

Three pricing options are available: Free at $0/forever, Silver Pool at $49/month, and Gold Pool at $99/month.

🤔 Consider: Mailflow doesn’t provide powerful features you can find in their competitors. Double-check the other options – there might be some other email deliverability tools for more affordable pricing.

#3 Neverbounce

Neverbounce is a verification tool, but it also checks the deliverability of your emails and gives you valuable insights and real-time monitoring for your email campaign performance.

Best features in Neverbounce

• many integrations
• detailed analytics about email list validation
• mail server validation
• real-time email verification

Neverbounce pricing

Neverbounce charges are based on how many emails you have to check. It starts at $0.003 per verified email address.

🤔 Consider: Users complain about the pricing the most, despite this being a comprehensive solution that covers every aspect of email deliverability. Moreover, it lacks a Google Chrome extension, and users must switch between tabs to verify emails and work in this app.

#4 Glockapps

If you want to prevent your emails from going to the spam folder, you should consider Glockapps. Be it transactional email, cold email or some other use case, Glockapps can help prevent potential issues with email authentication and deliverability.

Best features in Glockapps

• free plan
• editor for reviewing email content
• alerting system

Glockapps pricing

Glockapp provides four pricing sets (Bundle, Inbox Insight, DMARC Analytics, Uptime Monitor), depending on the functionality you pick. Besides the free plan that you can find in the Bundle set, there are three packages to choose from: Basic at $79/month, Business at $129/month, and Custom with tailored functionality and pricing.

🤔 Consider: When sending email campaigns to a large number of recipients, you’ll need a paid plan.

#5 MailMonitor

Another email deliverability tool is MailMonitor. It’s supposed to help with optimizing email marketing campaigns and improving email reach. Regardless of the email volume, MailMonitor promises to remove invalid email addresses and improve your inbox placement rates.

Beat features in MailMonitor

• email blocklist to help you reach real inboxes
• deals with various email service providers (Gmail, Outlook, AOL, etc.)
• ISP trends

MailMonitor pricing

There are two pricing plans: Starter at $49/month and Advanced with custom pricing.

🤔 Consider: You can sign up for a free trial but only after a demo. A free plan is available but very limited – only one user and monitoring up to five active domains. Users report poor UI.

#6 Folderly

Find out if you can solve your deliverability problems, protect your IP reputation and improve email campaign performance with Folderly.

Best features in Folderly

• integration with popular email service providers
• email template analysis
• real-time email deliverability test (as a paid add-on)

Folderly pricing

You can choose from two packages of email tools: Cold Email, which starts at $160/month, and Email Marketing, but you have to send a message first to get a quote. There are also paid add-ons.

🤔 Consider: Although an effective tool, Folderly does not offer a free plan for email validations. The crucial deliverability tools (email deliverability test and audit) have to be paid extra.

#7 Spamcheck

Spamcheck is one of the free email deliverability tools that might maintain good email performance by checking out your email content and scoring it through spam testing – the lower the sender score, the better.

Best features in Spamcheck

• relatively simple to use their email deliverability services
• edit suggestions
• free forever

Spamcheck pricing

All of Spamcheck is free and accessible via APIs.

🤔 Consider: It’s a very basic tool for a quick check on your email content, but it does not offer any advanced features. Look further when searching for robust, advanced email deliverability tools.

#8 Mailtrap

Mailtrap is an email deliverability platform that deals with analytics, debugging your emails, list management, helping with outreach campaigns and more.

Best features in Mailtrap

• analytics of key email metrics
• deliverability alerts and reporting on your email deliverability rate
• email sandbox

Mailtrap pricing

Mailtrap provides two sets of plans for email deliverability solutions: Email Testing with six pricing plans, and Email Sending with five plans. The price depends on how many emails per month you deal with. For example, when subscribing to the Business plan, you’ll pay $300/month/500,00 emails sent.

🤔 Consider: Mailtrap offers fewer features than some of its competitors. Find out the tool’s limitations and if the capabilities match your needs. There is also a free plan and an enterprise solution with a customized set of features and pricing.

Best email deliverability tools at your fingertips

Say goodbye to the guesswork and get ready to take control of your email deliverability from now on. Choose the tool that fits your needs, and deliver. No more email blacklists and low deliverability scores – Bouncer gives you comprehensive insights about your email marketing performance.

And in case of any doubts, our pick is Bouncer. It’s one of the greatest email deliverability tools offering inbox placement testing, blocklist monitoring, and email server setup verification to make certain your messages reach the primary inbox.

Why wait? Sign up for a free trial and reach your target audience with ease.

Frequently asked questions

Any further questions about email deliverability? Let’s help you out.

Which tool measures email deliverability?

When measuring email deliverability, email deliverability software is your go-to tool. The most powerful tools are Bouncer, Mailflow, Neverbounce, Glockapps, and MailMonitor. The email testing tool you choose should help you achieve optimal inbox placement and drive your email marketing strategy.

How do I improve email deliverability?

To boost your email deliverability, start by focusing on your sender reputation. Maintain a healthy email list by regularly cleaning and removing inactive or unengaged subscribers.

Create engaging, relevant content that resonates with your audience to encourage higher open and click-through rates. It is necessary that your emails comply with spam regulations and pass through spam filters. Also, establish a positive relationship with mailbox providers by following their guidelines and best practices.

You could also start your email program by using seed lists to check how your emails perform on small groups of subscribers.

How do I fix email deliverability issues?

If you encounter email deliverability issues, identify the root cause first. Start by analyzing if your email deliverability tool works. Maybe it’s high time to try out a new, more reliable one. For example, Bouncer. Also, check metrics and monitor for any unusual patterns or high bounce rates.

One of the key features of Bouncer and other tools on this list are email spam tests, which help you determine potential spam triggers in your content. Our tool also gives you suggestions for improvements in your campaigns – which helps you solve poor deliverability issues and increase your engagement rates.

How do you measure email deliverability?

Measuring email deliverability involves analyzing key metrics such as open rates, click-through rates, bounce rates, and spam complaints. These metrics provide insights into how successfully your emails reach recipients’ inboxes and engage your audience.

You should also monitor your sender reputation. Assess your email performance across different mailbox providers and find out your deliverability rates.

Aside from that, pay attention to any spam traps or blacklists that may impact your deliverability. Make necessary adjustments based on deliverability metrics. Then, you can boost your email deliverability, leading to more effective email marketing campaigns.

What should I do if my emails consistently end up in thw spam folder?

If your emails consistently do not get through spam filters, it’s time to do something about it. Review your email content and subject lines, ensuring they are relevant, engaging, and free of spam-triggering words.

Check your sender reputation and domain health of your email account to ensure they are in good shape. Authenticate your emails using SPF, DKIM, and DMARC to establish trust with mailbox providers.

Make necessary changes to make inbox placement shine using email deliverability tools such as Bouncer.

How can I optimize my email campaigns for better deliverability?

Start by segmenting your email list and tailoring your content to each group’s interests. Create eye-catching subject lines that encourage recipients to open your emails. Use a balanced text-to-image ratio and avoid excessive use of links.

Regularly clean your email list, removing inactive or unengaged subscribers. Use an email verification tool for this. Next, test your emails across various email clients and devices to ensure proper rendering.

And last, but not least, monitor your email deliverability metrics and make data-driven modifications to make your emails and the deliverability more effective.

How do email deliverability tool helps email marketers?

Email deliverability tools support email marketers optimize their campaigns with insights and analytics. These online tools help find and fix deliverability issues so you don’t have to worry about not reaching your intended audience. These tools very often provide blacklist monitoring so you know that you’re not listed there.