Is SendGrid Email Validation Any Good?

Jul 13, 2023

Are you tired of playing “email roulette” with your contact list? Wondering if your SendGrid account is truly delivering the goods?

SendGrid Email Validation - featured picture

You can use this tool to remove invalid email addresses from your list, once and for good.

Well, fret no more! In this article, we’re going to show you the ins and outs of using Sendgrid for validating emails.

What is Twilio SendGrid?

Long story short: SendGrid is a popular email delivery platform.

This cloud-based email delivery and management platform enables businesses to send, receive, and manage their email communications efficiently. With their validation process, you can hope for cleaner lists, better delivery rates and overall better email marketing results

It provides a reliable email infrastructure and a suite of tools designed for email marketing, email API, and expert services.

👉 SendGrid’s Email Marketing offers a range of functionalities to enhance your email campaigns. You can, for example, create efficient marketing automation tailored to your needs. Users can choose from a library of responsive templates or design their own using drag-and-drop tools or pure HTML. Moreover, you can automate recurring emails and track their performance over time.

👉 The SendGrid API for emails offers a proven infrastructure, purpose-built MTA, and intuitive UI for analysis. With a globally distributed, cloud-based architecture, it ensures reliable and fast email delivery. The SendGrid API is designed by developers, for developers, with RESTful APIs, SMTP, and libraries to support various programming languages. It provides time-saving features for troubleshooting and secure account management.

Essentially, it allows you to capture invalid and disposable email addresses right in your signup form. Your email deliverability rates will shoot up because invalid addresses won’t even make it to your email marketing platforms!

👉 SendGrid’s Expert Services aim to provide assistance and guidance for achieving email success. They have a focus on reaching recipients’ inboxes and work with some popular email providers like Gmail, Yahoo! Mail, or Microsoft Outlook. This is one of the most effective services in the realm of email marketing.

Their experts do their best to provide insights and support to optimize your email program. You can choose from tailored services such as setup assistance and deliverability issue resolution.

This is all fine and dandy, but our main aim today is to tell you more about SendGrid email validation services.

SendGrid Email Validation Features

Sendgrid Email Validation is a part of the SendGrid Email API. It’s a complete email verification service offered by this tool. It’s designed to help organizations ensure the quality and deliverability of their email campaigns by:

Sendgrid Email Validation utilizes machine learning and algorithms to analyze email addresses and provide accurate results.

It offers features such as:

  • real-time email address validation API,
  • ability to identify mistyped, inactive, non-existent, disposable, or shared addresses and spam traps,
  • and more.

The service is targeted toward businesses and organizations of all sizes that rely on email marketing to reach their customers.

Pros of SendGrid

The overall review of SendGrid on Capterra is 4.2/5.0, and on G2 is 4.0/5.0.

Like any tool, SendGrid has its pros and cons, but these evaluations already show that there is some room for improvement here.

But let’s focus on some pros – the Twilio SendGrid Email API has several notable ones based on user reviews.

✅ Email delivering

Firstly, its reliability is highly praised by users, ensuring that emails are delivered promptly and consistently without the need for complex email infrastructure.

✅ API scalability

The scalability of the API is also highlighted, allowing for efficient handling of both small and large-scale email campaigns, making it valuable for businesses with fluctuating email volumes or plans for expansion.

✅ Email customization options

The email customization options offered by SendGrid are good, allowing for visually appealing templates and personalized content based on user preferences. This flexibility enhances the user experience by tailoring each email to the recipient.

✅ Security

Additionally, SendGrid’s commitment to security is commended, with comprehensive measures in place to protect emails from unauthorized access and spoofing attempts.

Other positive aspects mentioned include SendGrid UI, which is user-friendly, easy integration with existing systems, analytics, and monitoring.

Cons of SendGrid

Based on G2 reviews, the biggest cons of Twilio SendGrid Email API are:

Poor customer support

Several reviewers mentioned that the customer support provided by SendGrid is bad, lacking clarity, and non-responsive. Users reported difficulties in getting timely responses to support tickets, unhelpful or generic support pages, and ignored requests to speak with supervisors.

Account problems

One user expressed frustration with their account being closed without any explanation. When they requested an explanation, SendGrid simply stated that the case was closed on their end with no further comments.

Issues with login system and recovery options

A reviewer mentioned difficulties with the login system, including problems with the authenticator and text message verification. They also pointed out the lack of an option to recover the account.

High overage fees and extra charges

A user mentioned that SendGrid had introduced excessive overage fees and additional charges, which they consider to be an attempt to squeeze more money from customers.

Reliability and delivery issues

Many users praise reliability, but some of them have reported issues, including frequent outages and delivery problems. One reviewer mentioned that SendGrid’s service has become less reliable in recent months, with messages randomly dropping and e-mail addresses being flagged as invalid.

This doesn’t look good. There are many other bad reviews, but we have only mentioned some of them, like poor customer support, account problems, issues with the login system and recovery options, high fees, extra charges, reliability, delivery issues, and so on.

So yes, if you were wondering whether to look for alternatives to this tool, well, now you are probably more convinced of that decision.

But let’s talk about pricing first.

SendGrid Pricing

The pricing includes plans for Email APIs and Marketing Campaigns. There are 4 pricing plans for Email APIs and 3 plans for Marketing Campaigns.

The Email API Plans include: Free, Essentials, Pro, and Premier. The Free plan allows you to send 100 emails per day and has truncated features. Essentials starts at $19.95 per month, Pro starts at $89.95, and Premier has custom pricing. The more you pay, the more features you get.

SendGrid Pricing

Speaking of Marketing Campaigns Plans, here you also have: the Free plan, then Basic, which starts at $15.00 per month, and Advanced, which starts at $60.00 per month.

SendGrid Pricing

: Please remember that you will be charged a small per-email overage fee if you send more than your plan allows.

Note 2: In order to use Marketing Campaigns and the Email API, you will have to purchase the plans separately.

Once you create an account, you get a confirmation message in your email with a verification link. From now on, you can use your account. But, as you can see, the costs are growing, and the last thing you need is to blow your budget. So what to do?

It’s very simple – consider another tool, such as Bouncer. 🎯

Bouncer vs. SendGrid

Bouncer is an email validation and verification service that helps businesses improve their email deliverability and maintain a healthy email list. It offers an email validation API that integrates seamlessly with various platforms and applications.

Bouncer reviews compared to SendGrid are very high – 4.8/5.0 on G2 and 4.9/5.0 on Capterra.

This system has a dedicated focus on email validation and deliverability. While SendGrid offers email marketing and delivery services, Bouncer specializes in ensuring that emails reach the intended recipients’ mailboxes.

What also sets Bouncer apart from SendGrid is its high performance in order to verification speed and generous rate-limiting. It can quickly check 200,000 emails per hour per customer. 💨

Furthermore, in comparison to the SendGrid dashboard, the Bouncer dashboard is more user-friendly and allows businesses to easily manage and verify their email lists, ensuring that only valid and deliverable addresses are used.

⭐ Bouncer Features

Bouncer’s advanced algorithms and features enable users to:

  • accurately verify email addresses,
  • effectively reduce their bounce rate and improve deliverability,
  • perform checks on domain and mailbox providers,
  • detect disposable or temporary email accounts,
  • and flag potentially risky or invalid addresses, as this tool has the best coverage.

They can also verify email addresses hosted by different email service providers with a really low amount of unknown results (0,3-3%).

💵 Bouncer Pricing

Bouncer offers flexible pricing: either on a pay-as-you-go basis or as monthly plans.

Pay-as-you-go means that you pay as much as you use – no more and no less. Pricing includes access to all features, integrations, and APIs. For example, if you want to validate 10,000 email addresses, you will pay $50.00. Piece of cake.

You can also use one of 4 monthly plans:

  • Apprentice,
  • Adept,
  • Master,
  • Enterprise.

Bouncer pricing

With Bouncer’s email address validation services, businesses can significantly improve the results of their email marketing campaigns, improve engagement rates, and reduce bounce rates, ultimately leading to
better overall email deliverability and increased success in reaching their target audience.

Take advantage of this tool for free and find out how useful it can be.

Choose the Best Email Validation Tool

While SendGrid offers valuable email marketing and delivery services, Bouncer emerges as a better option when it comes to validating email addresses and ensuring optimal message deliverability.

Bouncer’s robust capabilities, including advanced validation algorithms and comprehensive checks, help businesses identify potential issues and connect with their audience effectively.

So, what are you waiting for? Create an account here and let the magic happen.

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#1 What is SendGrid Email Validation, and how does it work?

SendGrid Email Validation is a service offered by SendGrid Email API that helps organizations ensure the quality and deliverability of their email campaigns. It utilizes machine learning and algorithms to identify and eliminate invalid or risky email addresses from lists, ultimately improving email deliverability and all email marketing metrics.

#2 What are the pros of using SendGrid?

Some pros of using SendGrid include reliable email delivery, scalable API for efficient handling of email campaigns, email customization options for visually appealing templates, and strong security measures to protect emails from unauthorized access and spoofing attempts.

#3 What are the cons of SendGrid?

Some cons of SendGrid include poor customer support, account problems, issues with the login system and recovery options, high overage fees and extra charges, and occasional reliability and delivery issues reported by some users.

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