One of the top competitors in this industry is Briteverify. It has been around for more than a decade and it’s a household name in the email verification services game.
But how much does Briteverify cost? And how does it verify invalid email addresses? What do you get for the money and are there alternatives offering a better value? Can it improve your bounce rate easily?
Let’s find out in this guide to Briteverify pricing.
What is Briteverify?
Briteverify is an email list verification tool created in 2009 and then acquired by Validity in 2018.
Their service validates the email addresses in three steps:
- It determines whether the email address uses the correct syntax and format for email addresses, so your next email marketing campaign is more successful.
- Briteverify checks the domain’s MX record to verify the email address is connected to active and existing domains.
- BriteVerify connects to the mailbox providers to confirm that the given address really exists on the email server. You get an accurate email list without invalid or disposable email addresses.
The service can verify the data coming from far more places than just email lists though. You can also use it for checking:
- The data is entered into various mobile or web forms such as newsletter subscriptions, account creation, purchase orders, etc.
- Data entry forms for internal systems like CRM
That way, Briteverify ensures that incorrect addresses won’t be added to your main database as all invalid emails will be automatically flagged.
You can read more about BriteVerify’s reviews.
Briteverify pricing plans
There are two main ways in which you can pay for validating your email lists with Briterify. One is their flexible “Pay-as-you-go” pricing plan (where you purchase credits for validating emails), and the second one is their subscription plan for getting an accurate email list.
Let’s look at both those plans and reduce your bounce rate, while creating an actionable database of emails.
Briteverify Pay-As-You-Go pricing
The first option is to purchase credits from their website for verification, with one email address taking one credit. On this plan, you can buy as many credits as you need and use them whenever it is convenient for you – there are no contracts here.
What you have to keep in mind is that Briteverify can’t recognize and remove duplicate emails from the list – so you might be charged twice for the same addresses on your list. The credits expire one year from the date of purchase.
If you have small lists of email addresses, the expiration date is not ideal. This is actually not a common feature in most email verification tools, as they have never-expiring credits.
Briteverify subscription pricing
For users who plan to regularly use the validation services and know approximately how many credits they will need, Briteverify also has a subscription pricing method. For this custom pricing, you need to call the support directly though, as the company doesn’t have the subscription pricing on their website.
Top Briteverify features
Briteverify has many useful core features inside their platform that simplify the process of validating even large email lists and allow users to quickly remove outdated or risky addresses from their list.
Here’s a quick overview of what the platform offers for your coveted email address list.
Web forms real-time validation
Thanks to real-time contact validation, BriteVerify allows you to spot and remove incorrect email addresses before they are even added to your email list. For example, it can perform a syntax check in the bulk email verification process, among other things.
You could use this feature to automatically highlight email addresses added to your newsletter subscription form that have typos in the domain name.
Verify email addresses in bulk
Like all email verification services, Briteverify also allows you to validate addresses in bulk.
Their website also claims that even large lists can be cleaned very fast, as their service can verify around 4,000 email addresses per minute. The numbers on ListCleaningAdvice are a bit lower though – they found that Briteverify service needs approximately 50 minutes for a 10k email list. An in just one minute, the system can validate 200 emails, not 4,000.
Read more: BriteVerify vs Zerobounce.
Various integrations
BriteVerify also has a few built-in integrations with main email marketing platforms, such as Mailchimp, Constant Contact, or Campaign Monitor. This allows you to do real-time email verification because you can pull the addresses directly from your email marketing app.
They also have a dedicated Zapier integration, meaning you can easily connect thousands of other tools in the Zapier database to Briteverify and create your own set of custom integrations.
Bouncer – a more affordable alternative to Briteverify
Briteverify’s pricing for the credits is unfortunately quite steep though. For example, if you have a list of 100,000 contacts to clean, you would pay $600 for the cleaning (or more if you have duplicate emails on the list). For a 500,000 list meanwhile, you would have to pay $2,250. This might be a bit pricey if you are on a tight budget.
But with email verification tools, price is not the only consideration.
The accuracy rate, the email deliverability, improved email engagement… These are all relevant points for your email database besides the price.
With the help of Bouncer, you could clean your list without ruining your budget.
Validating a list of 100,000 contacts with Bouncer would only be $400, while for a list of 500,000 contacts, you would need to pay $1,250. That’s a lot less than you have to pay with Briteverify.
See? Bouncer is one of the best email verification platforms in terms of value for money.
But what’s more, Bouncer also has a few advanced features Briteverify doesn’t have, such as spotting potentially toxic email addresses:
- Emails coming from disposable providers
- Breached or hacked addresses and email contacts
- Spam traps
- Addresses belonging to frequent complainers, etc.
- All other types of bad email addresses
So not only you can pay less for validating your email lists, but you can also take better care of your sender reputation and security. To see Bouncer in action, you can try out the Free email checker first – there, you can verify five mail addresses for free (100 if you sign up) and take advantage of everything Bouncer has to offer for proactive cleansing of invalid addresses.
And when you have decided to “hire” Bouncer to clean your entire list, you can either pick one of the pay-as-you-go models or a monthly subscription plan – with credits that will never expire.
More alternatives: Emaillistverify, Xverify, Emailchecker.
So, is Briteverify a good choice for you?
A reliable email verification service can ensure you only send emails to people who want to receive them. And while Briteverify might be a good tool for the task, it’s unfortunately quite limited – and pricey.
Briteverify’s email list cleaning services can help the average email marketer get cleaner email marketing lists and achieve a better email marketing ROI. While it is a powerful email verification tool, you should consider some alternatives too.
So maybe it would be a better idea to ask Bouncer for help with scrubbing your list of risky emails?
Not only it’s more cost-effective than Briteverify, but it can also help you get rid of any risky or invalid emails on your list – so you can be sure that your list is as clean as it can be.
Frequently asked questions
What is Briteverify?
Briteverify is an email verification service through which users can verify the addresses on their email lists and remove invalid or inactive ones. The app can also be used to validate the addresses in real-time – for example, those typed into subscription forms.
Can Briteverify be integrated with my current email marketing platform?
Yes, the service can be connected to various popular email marketing platforms via built-in integrations. The platform also has a Zapier integration, so you can integrate any of the apps inside Zapier to Briteverify.
What are the pricing options for Briteverify?
Briteverify has two pricing models – Pay-as-you-go and Subscriptions. You can check the up-to-date pricing details for the Pay-as-you-go model on their official website. For the subscription plans though, you have to contact the sales team directly.
