Is There a Limit on Sending Emails in Gmail?

Aug 8, 2022

Gmail sets limits on the number of emails users can send using their Gmail account per day. If you mainly use Gmail for personal email purposes, then this may not be too much of an issue for you. However, if you’re a salesperson, email marketer, or recruiter and you plan to use Gmail as the main outreach platform, then sending limits may become a problem for you.

The Gmail sending limit refers to the maximum number of emails that can be sent per day and it’s in place to prevent spammers from sending too many daily emails. There are several factors that determine this limit and keeping track of them is essential for getting the most out of your Gmail account.

Officially, Gmail claims that you can send five hundred daily emails with a general Gmail account. With G Suite’s paid services, the limit is up to two thousand emails daily. However, there are some differences between Gmail and G Suite accounts that are worth taking into consideration.

How Many Emails Can I Send in a Day with Gmail?

How many emails you can send as a Gmail user depends on whether you’re a Gmail or G Suite user. With a Gmail account, you have a limit of five hundred emails per day. The limit applies to either email messages or recipients. For example, you can send one email to five hundred different recipients or send one hundred emails each to five different recipients. On the other hand, users of G Suite have a limit of two thousand email messages or ten thousand recipients per day. G Suite users have a larger limit since these accounts are used for business purposes. In this case, individual email addresses are considered in each message sent – for example, twenty emails sent to twenty different addresses will count as four hundred recipients.

How Many Emails Can You Send Daily in Gmail

The limit is five hundred email messages or up to two thousand messages every day, depending on whether you have a Gmail or G Suite account. It is worth bearing in mind that if you go over the sending limit, then your account may be suspended temporarily. It’s a good idea to take steps to avoid going over the Gmail sending limit as doing so could cause damage to your sender reputation and cause your email deliverability to drop. It’s also worth considering how you access Gmail and how this may impact the limit. For example, if you use IMAP or POP clients to access Gmail, then you are limited to sending an email message to a maximum of one hundred people at once.

How Many Emails Can You Send With Gmail – What Happens if You Go Over?

If you do send out more than five hundred messages with Gmail, then your account may be suspended for a day, which is usually a temporary measure to prevent you from going over the limit. In this case, you’ll be prevented from sending any further outgoing emails for the day and you’ll receive an error message saying that you have exceeded your daily sending quota. If you’ve sent emails that are bouncing back or if you’ve sent a large number of emails that cannot be delivered due to this or other reasons such as broken or non-existent email addresses, then Google may temporarily disable your account.

G Suite Sending Limits – What is Their Purpose?

The Gmail and G Suite sending limits are there for a reason. There are exploitative companies and individuals that will try to find loopholes to get around spam legislation and anti-spam measures, such as sending mass emails that are designed to con people or using bots. The reason why Gmail has put a limit on the number of messages that you can send and receive each day, along with the number of addresses you can send it to at once, is to help prevent spam and keep accounts and the system safe and healthy. The limits help to maintain the sending reputation of the platform and prevent it from getting marked as spam by external email platforms.

Can You Get Around Gmail’s Sending Limits

If you have a good reason to be sending more than five hundred emails per day, then you can set up an SMTP or Simple Mail Transfer Protocol connection to get rid of sending limits on Gmail. With an STMP connection, you can have a sending limit of ten thousand emails per day instead which makes it a popular choice among large organizations that send a lot of marketing and outreach emails out on a daily basis. Another way that you can get around the sending limits if you don’t want to set up an SMTP, is to distribute your email campaigns across several days, in order to ensure that you’re sticking within the daily limits while making sure that all the emails are sent to recipients.

Can You Use Gmail to Send Emails in Bulk?

It’s not uncommon for companies to simultaneously connect with large lists of leads and prospects, while also using personalisation strategies to ensure that the exchange feels tailored and personal to each individual. However, sending an individual email to each prospect is not a good long-term approach which is why bulk emails tend to be the preferred option. While Gmail may make it harder to send large numbers of emails due to the imposed limits, the good news is, that for those who still want to use Gmail for sending marketing and other bulk email messages, there are several tools and plugins worth considering that allow you to set up and design email campaigns using Gmail, and contact large numbers of recipients with custom, personalised email, without worrying about having your account temporarily disabled for reaching the sending limit.

Email marketing tools that connect with Gmail also give you further information on how many recipients have opened your email, which device they were using when they read it, where they are located, and what links they clicked on in the email if any.

Finding a Gmail Marketing Tool

If you still want to use Gmail for your email marketing campaigns despite the limits, then the first thing you need to do is determine the best tool to use. While you’ll still be using the Gmail interface that you are familiar with, an extension will be needed, if you want to get around the Gmail limits and send mass emails to recipients. There are lots of options to choose from, so take your time to figure out what you need and find the tool that is going to meet those needs best.

More Tips for Gmail Email Marketing

If you’ve decided that you can work with the sending limit or you’re going to use a tool that allows you to get around it, then, there are several tips to keep in mind when it comes to successfully using Gmail for email marketing and improving your sender score. Some of the main things to remember include:

Legal Compliance

No matter which email marketing tool you use with Gmail, it’s important to ensure that you’re following the law. In the UK, you need to comply with GDPR or the General Data Protection Legislation. Before you send your first emails out using Gmail, make sure that everything is above board, or you risk damaging your sender reputation.

List Segmentation

When choosing a tool to use for email marketing with Gmail, one of the main things to make sure of is that it offers a list segmentation. Segmenting your email list is all about breaking it up into different categories based on user’s behaviour, demographics, age preferences, or other criteria. When you segment your list, you’ll not only be able to send the most relevant content to your subscribers, but you are also putting yourself in with the best chance of having your email content engaged with.


Adding personalisation to your emails should be one of the main factors that you consider when choosing a Gmail marketing tool. Not only does adding personalisation reduce the risk of emails becoming trapped in spam filters but it also increases the chance that you’ll get a positive response. Studies have found that when emails are personalised to the recipient, transaction rates increase by six hundred percent. Along with list segmentation, using merge fields, to ensure that each recipient is addressed personally by name, can also be used to add more personalisation to emails and give them a more individual feel.

Gmail sets limits on the number of emails you can send each day as an anti-spam measure. Being aware of this, and what you can do to get around it, is crucial if you want to use Gmail for email marketing purposes.

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