While new tools pop up often, Briteverify remains one of the most established names in the space — known for its speed, simplicity, and accuracy.
But how much does BriteVerify cost? And how does it verify invalid email addresses? What do you get for the money and are there alternatives offering a better value? Can it improve your bounce rate easily?
Let’s find out in this guide to BriteVerify pricing.
TL;DR
- BriteVerify is fast and simple, but pricing is high and credits expire after one year.
- Core features cover bulk checks and real-time form validation, though accuracy and depth lag behind newer tools.
- If you want stronger value and deeper detection of risky emails, Bouncer is more affordable and more advanced.
What is BriteVerify?
BriteVerify is an email list verification tool created in 2009 and then acquired by Validity in 2018.
Their service validates the email addresses in three steps:
- It determines whether the email address uses the correct syntax and format for email addresses, so your next email marketing campaign is more successful.
- BriteVerify checks the domain’s MX record to verify that the email address is connected to active and existing domains.
- BriteVerify connects to the mailbox providers to confirm that the given address really exists on the email server. You get an accurate email list without invalid or disposable email addresses.
The service can verify the data coming from far more places than just email lists though. You can also use it for checking:
- The data is entered into various mobile or web forms such as newsletter subscriptions, account creation, purchase orders, etc.
- Data entry forms for internal systems like CRM
That way, Briteverify ensures that incorrect addresses won’t be added to your main database as all invalid emails will be automatically flagged.
You can read more about BriteVerify’s reviews.
BriteVerify pricing plans
In the past, there were two main ways in which you could pay for validating your email lists with BriteVerify. One was their flexible “Pay-as-you-go” pricing plan (where you purchase credits for validating emails), and the second one was their subscription plan for getting an accurate email list.
Now, we can’t see any pricing details on their pricing page. Instead, the company encourages contacting them to get specific information about the cost of using their system.
Top BriteVerify features
BriteVerify has many useful core features inside its platform that simplify the process of validating even large email lists and allow users to quickly remove outdated or risky addresses from their list.
Here’s a quick overview of what the platform offers for your coveted email address list.
Real-time validation
Thanks to real-time contact validation, BriteVerify allows you to spot and remove incorrect email addresses before they are even added to your email list. For example, it can perform a syntax check in the bulk email verification process, among other things.
You could use this feature to automatically highlight email addresses added to your newsletter subscription form that have typos in the domain name.
Verify email addresses in bulk
Like all email verification services, BriteVerify also allows you to validate addresses in bulk.
Their website also claims that even large lists can be cleaned very fast, as their service can verify around 4,000 email addresses per minute. The numbers on ListCleaningAdvice are a bit lower though – they found that BriteVerify service needs approximately 50 minutes for a 10k email list. In just one minute, the system can validate 200 emails, not 4,000.
Read more: BriteVerify vs Zerobounce.
Various integrations
BriteVerify also has a few built-in integrations with main email marketing platforms, such as Mailchimp, Constant Contact, or Campaign Monitor. This allows you to do real-time email verification because you can pull the addresses directly from your email marketing app.
They also have a dedicated Zapier integration, meaning you can easily connect thousands of other tools in the Zapier database to Briteverify and create your own set of custom integrations.
Bouncer – a more affordable alternative to Briteverify
With email verification tools, price is not the only consideration.
The accuracy rate, the email deliverability, improved email engagement… These are all relevant points for your email database besides the price.
With the help of Bouncer, you could clean your list without ruining your budget.
Validating a list of 100,000 contacts with Bouncer would only be $400, while for a list of 500,000 contacts, you would need to pay $1,250. That’s a lot less than you have to pay with Briteverify.
See? Bouncer is one of the best email verification platforms in terms of value for money.
But what’s more, Bouncer also has a few advanced features Briteverify doesn’t have, such as spotting potentially toxic email addresses:
- Emails coming from disposable providers
- Breached or hacked addresses and email contacts
- Spam traps
- Addresses belonging to frequent complainers, etc.
- All other types of bad email addresses
So not only you can pay less for validating your email lists, but you can also take better care of your sender reputation and security. To see Bouncer in action, you can try out the Free email checker first – there, you can verify five mail addresses for free (100 if you sign up) and take advantage of everything Bouncer has to offer for proactive cleansing of invalid addresses.
And when you have decided to “hire” Bouncer to clean your entire list, you can either pick one of the pay-as-you-go models or a monthly subscription plan – with credits that will never expire.
More alternatives: Emaillistverify, Xverify, Emailchecker.
So, is BriteVerify a good choice for you?
A reliable email verification service can ensure you only send emails to people who want to receive them. And while Briteverify might be a good tool for the task, it’s unfortunately quite limited – and pricey.
BriteVerify’s email list cleaning services can help the average email marketer get cleaner email marketing lists and achieve a better email marketing ROI. While it is a powerful email verification tool, you should consider some alternatives too.
So maybe it would be a better idea to ask Bouncer for help with scrubbing your list of risky emails?
Not only it’s more cost-effective than Briteverify, but it can also help you get rid of any risky or invalid emails on your list – so you can be sure that your list is as clean as it can be.
Frequently asked questions
What is BriteVerify?
BriteVerify is an email verification service through which users can verify the addresses on their email lists and remove invalid or inactive ones. The app can also be used to validate the addresses in real-time – for example, those typed into subscription forms.
Can BriteVerify be integrated with my current email marketing platform?
Yes, the service can be connected to various popular email marketing platforms via built-in integrations. The platform also has a Zapier integration, so you can integrate any of the apps inside Zapier to Briteverify.
What are the pricing options for BriteVerify?
BriteVerify has two pricing models – Pay-as-you-go and Subscriptions. You can check the up-to-date pricing details for the Pay-as-you-go model on their official website. For the subscription plans though, you have to contact the sales team directly.
