Email marketing would be pretty much impossible without a client base. You need to build a list of email addresses for engaged users as a very basic requirement of a successful email marketing campaign.
What is Email List Building?
Email list building involves a series of actions that you can take to encourage people to sign up by providing you with their email addresses and permission for you to send them marketing emails.
There are several different strategies that you can use to build your marketing list. A simple option for eCommerce stores is adding an opt-in checkbox to the checkout section.
Other companies may prefer to ask people to sign up for their email newsletter through an opt-in form on their website, while some use online and offline events to generate interest in what they do and collect email addresses from anybody who wants to learn more.
Many businesses use a combination of different strategies to get as many email lists as possible for their marketing campaign.
How to Build Your Email Marketing List?
Building an email list can take many different forms.
Ideally, you want the owner of each email to have given you permission to send marketing material to their email address. Some of the most popular ways to collect emails and build a marketing list include:
Website sign-up: A simple way to collect emails for a marketing list is to add a sign-up form to your website.
This could be in the footer, on the site itself, or in a pop-up box that appears. Some companies add it to the checkout section to gather email addresses from customers as they make a purchase.
Landing pages: Increasing your number of landing pages to around fifteen can provide an over 50% increase in leads, according to research conducted by HubSpot. Landing pages can be customized to suit different groups of clients to help you build a more diverse list.
More options: Aside from landing pages and website sign-ups, there are several other options to consider.
You could run online or offline events to attract visitors who are interested in your product, service or industry and may want to learn more from signing up to your email list.
On social media, contests, quizzes and surveys can be another great way to build your email list while gathering more data on your customers at the same time.
How to Get Email Lists for Marketing?
The best way to get an email list for marketing purposes is by doing it organically. While there is the option to rent or purchase an email list that is ready-made, there are several problems with these options.
The biggest issue here is that when you buy emails, you have no idea if the people that you are sending emails to are actually going to be interested in your company or what you have to offer, meaning that you could end up wasting a significant amount of time and money as a result.
While getting your marketing email list organically and ensuring that you have the consent of every recipient can be time-consuming, it’s definitely worth it for the best results.
By growing your list organically, you can learn more about the real people behind the email addresses that you are sending marketing emails to, which in turn can make it easier for you to tailor the marketing materials to their interests and preferences, helping you build a much better relationship with your real customers compared to sending emails to a purchased list that you know nothing about.
How to Get People to Subscribe to Your Email List?
There are several different strategies that you can use to get people to subscribe to your email list. With so much information readily available online today, it’s not uncommon for people to wonder if there is any point in subscribing to email lists that might not always provide them with anything different from what they can already find with a Google search.
Offering something that provides additional value to the reader, such as an exclusive service, access to exclusive content, or even a discount when purchasing your products or services as a thank you for signing up to your list can often be one of the best ways to encourage more subscriptions.
One of the easiest ways to do this is to provide access to exclusive and free content for email subscribers. For example, many companies offer free guides and eBooks that are only available upon signing up to their mailing list.
Not only will this encourage more people to sign up, but it also helps you ensure that you are gathering emails from people who are actually interested in your industry and want to know more about what you offer.
How to Earn Money From Your Email List?
When done correctly, email marketing is hailed by experts as being the digital marketing strategy with the highest ROI, despite being the one that has been around for the longest.
When you are sending marketing emails to an email list of recipients who have consented to and are interested in receiving the information, the potential for earning money can be huge. Some of the main ways to earn money from your email list include:
Provide discounts: Offering a discount as a reward for signing up can encourage more people to sign up to your email list and buy from your online store.
Provide solutions: Today, customers are looking for companies that they can trust to provide the best solutions to their problems. By getting to know your customers and providing them with relevant solutions directly through your email marketing, you can encourage them to trust your brand and choose you over your competition.
Keep recipients updated: You can use your email list to encourage recipients to spend money by offering exclusive discounts and keeping them up to date with the latest sales, offers, limited products and deals, new products, and more from your company. After all, customers have to know about something to buy it.
Izabela is a leading contributor to the Bouncer’s blog. She is inspired to help companies all around the world to get emails into their recipients’ inboxes