7 Top Email List Management Software for Marketers

Jun 28, 2024

Good email list management can turn a cluttered list and an underperforming email strategy into a streamlined powerhouse of engagement.

Email List Management Software - cover photo

Let’s explore how the best email list management tools can clean up your lists and boost your campaign results. We’ve gathered the key features and costs to make your research easier.

We’ll look into why these tools are essential for every marketer’s toolbox.

What is email list management software?

Email list management software is a tool that marketers use on their email marketing platform to keep mailing lists organized.

 It ensures that invalid email addresses don’t clog up your list, so your email marketing strategies deliver solid ROI.

With this kind of software, you can add new subscribers easily and remove the ones you don’t want as recipients. You can also group your subscribers so you send the right messages to the right people.

Top features email list management platform features

To get the most out of your email list management software, it needs to have advanced features. Here’s a list of must-have ones, with the reasons why they’re so crucial.

Automation for streamlined email operations

That’s what email marketing automation helps send out emails at the right time without the hassle of manual work.

With automation workflows, you can set up a series of emails that go out based on specific actions your subscribers take. 

For example, when someone signs up, they automatically receive a welcome email. If they click on a link in the email, they might get a follow-up email with more information.

Segmentation for targeted subscriber engagement

Segmentation lets you organize your email subscribers. If you use a robust tool that uses demographic and behavioral data, your subscribers are divided into smaller groups so they can get more relevant email content. 

The real benefit of segmentation is making each email feel personal. 

When subscribers receive emails that match their interests, they may engage more willingly. 

Plus, marketing automation makes it easy to manage these groups automatically, sending out the right messages at the right time without extra work for you. 

Analytics and reporting for enhanced email marketing strategy

You need to be updated on how well your email marketing campaigns are doing. 

You can see how many people open your emails, how many click on links, and even how many unsubscribe.

reports on email marketing program

Source: Storyset 

Understanding these numbers helps you see what works and what doesn’t in your emails. If lots of people open one email but ignore another, you might look at what made the popular one stand out. 

Was it the subject line? The time you sent it? Analytics and reports give you clues.

📚 Read more: 8 Best Email Metrics to Track Campaign Success.

Integrations with other tools for better system connctivity

If you run an online store, integrating your email marketing software with your e-commerce platform can automate a lot of tasks

When someone buys a product, they may automatically receive a thank-you email or even a follow-up email asking for a review.

Integrations also allow you to sync contact information across different platforms. If someone updates their details in one place, it updates everywhere. This keeps your lists accurate and up to date without extra work.

Deliverability management for reliable email delivery

You may already know how it feels when your messages end up in the spam folder. All the effort goes to waste.

Deliverability management capabilities monitor how email service providers handle your emails. You can see if your emails are getting delivered and how many are being opened. 

If a lot of your messages are bouncing back or getting flagged as spam, these tools alert you so you can fix the problem.

The goal is to maintain a good sender reputation with your email service provider. With proper deliverability management, your email campaign has a better chance of success because more people actually see your messages.

Personalization for successful email marketing campaigns 

With robust personalization capabilities, you can speak directly to each person on your contact list using their name, create targeted campaigns, and address their needs. 

Then, recipients feel more connected to your messages. They see that you understand them and their preferences.

The software uses data from your contact list to create these personalized experiences. It can tailor each email based on past interactions, preferences, and even purchasing behavior. 

Subscriber management for improved list maintenance

Having this advanced feature in place, say goodbye to fake email addresses. Subscriber management helps you remove invalid email addresses. 

You can be sure that your messages only go to people who can actually receive them.

Robust email marketing tools scan your contact list regularly. They identify email addresses that bounce back or do not exist. Once they spot these, the tools either alert you or remove them automatically, depending on your settings.

Keep in mind that sending emails to invalid addresses can hurt your reputation with email service providers.

A/B testing capabilities for optimized email results 

It’s also known as split testing and allows you to understand what really resonates with your target audience.

Try out different versions of your email to see which one performs better before you send it out to everyone.

Using this feature, you can change elements like the subject line, content, or sending time of an email. Send these different versions to small segments of your email list. Then, track which version gets the best response, whether that’s more opens or clicks.

This process sharpens your email marketing strategy. It helps craft emails that engage your audience and support successful targeted campaigns. 

Scheduling for timely email dispatch

An email list management tool with good scheduling lets you plan your email marketing activities in advance and saves plenty of time and nerves

You time your messages perfectly to reach your target audience when they are most likely to engage.

You set up emails to go out at specific times and dates, prepare a series of emails, and line them up to be sent out automatically. It’s super useful for big campaigns or important announcements that need to go out at just the right moment.

Time zone delivery for global reach

Respecting the local time of your audience is a must.

When you’re ready to launch an email marketing campaign, the software equipped with time zone delivery looks at where each subscriber is located. 


Source: Storyset 

It then schedules the email to arrive in their inbox during a window that’s typically good for engagement, like mid-morning or early afternoon.

This thoughtful scheduling means your emails are more likely to be seen and opened. 

You avoid the risk of sending an email that arrives in the middle of the night, only to get buried under other emails by morning.

Top tools for email list management 

Crème de la crème! We’ve gathered only the best ones.

#1 Bouncer – get rid of invalid email addresses

Bouncer is an email verification tool that helps you keep your list clean and updated. Although it’s not typical email list management software, Bouncer has crucial features for growing and organizing your list.

Bouncer - a tool for email marketing and cleaning contact lists

It checks and confirms that every email address you have is ready to receive your emails. You can be sure your email campaigns get the results and don’t just end up in spam folders or get caught in spam traps.

Core features of Bouncer:

  • Real-time email verificationBouncer checks email addresses as they come in. It stops fake or wrong emails from making it to your list.
  • Bulk cleaningUpload your list, and Bouncer quickly sorts out which emails are good and which aren’t. You keep only the active, valid ones.
  • Detailed reports – After cleaning, you get a full report from Bouncer. You see what it removed and why.
  • Easy integration Bouncer works smoothly with most email marketing platforms. You can set it up to run things automatically.
  • Better email deliverability – By cleaning out the bad emails, Bouncer makes sure the good ones don’t get lost. Your emails are more likely to get to the right people and stay out of spam traps and folders.

On top of that, Bouncer provides: A/B testing, data enrichment for better segmentation, toxicity check, email verification API.

📚 Read more about email list hygiene in the latest report

How Bouncer improves your email list management:

Bouncer keeps your list free of emails that no longer work or never did. You’re not wasting time or effort on inactive subscribers. Fewer bad emails reduce the chance of being marked as spam, and your good emails have a better chance of getting read.

Pricing made simple:

You pay as you go, and the more you buy, the less you pay per email – starting at $0.008 per email for smaller batches and going down to $0.002 for larger volumes. You don’t need a credit card to start, and the credits you buy don’t expire. 

Bouncer CTA

#2 Mailchimp

Mailchimp is a well-known tool for email marketing services. It includes various features for managing email lists and sending campaigns. 

Mailchimp - email list management software

It supports businesses in managing their subscribers and optimizing their marketing efforts. 

Key features for email list management include:

  • Email automation
  • Custom workflows
  • Unlimited segmentation
  • Advanced segmentation
  • Custom events
  • Email and SMS campaigns
  • Audience insights
  • Behavioral targeting


Mailchimp’s pricing starts at $20 per month for up to 500 contacts and includes the ability to send up to 6,000 emails per month. 

For larger needs, the premium plan starts at $350 per month, accommodating up to 10,000 contacts and allowing up to 150,000 emails per month. 

The costs can accumulate, especially as each contact, including those unsubscribed, incurs charges.

💡 Mailchimp Integrates with Bouncer 

#3 Mailerlite

MailerLite is another popular email marketing service known for its user-friendly interface and relatively affordable pricing. 

MailerLite - email marketing software
Businesses can grow their audience, strengthen customer relationships, and automate their email marketing workflows with MailerLite. The platform also includes a range of features that support various aspects of email list management.

Key features for email list management include:

  • Setting up automated emails based on subscriber actions
  • Grouping subscribers by specific criteria
  • Monitoring email campaign performance
  • A/B testing
  • Integration with various platforms
  • Personalization option
  • Scheduling


MailerLite offers a free plan for up to 1,000 subscribers, which gives you basic features like a drag & drop editor and email automation. 

Paid plans start at $10 per month for 500 subscribers, offering additional features such as unlimited emails, dynamic content, and advanced segmentation tools. 

💡 Mailerlite integrates with Bouncer 

#4 Moosend

Moosend is an email marketing tool that allows marketers to send emails, manage their audience, and grow their email list. It integrates well with CRMs, so they can keep your workflow under control.

Moosend - email marketing software

Key features for email list management include:

  • Integrations and analytics
  • Custom automation
  • Lead generation capabilities
  • Product recommendations
  • A/B testing
  • Segmentation
  • Personalized templates


Moosend offers a free trial that includes most core features for 30 days. After the trial, pricing starts at $9 per month for up to 500 subscribers, with unlimited emails and full feature access. The price increases based on the number of subscribers, with custom pricing available for very large lists.

💡 Moosend integrates with Bouncer 

#5 GetResponse

GetResponse is a popular email marketing software that many businesses use to send emails and manage their marketing campaigns.

GetResponse - a proper email list management tool

It allows users to create appealing email newsletters, autoresponders, and campaigns to connect with their subscribers. The software also has tools to build landing pages and conduct webinars.

Key features for email list management include:

  • Automation workflows 
  • Segmentation tools
  • Detailed reports on open rates, clicks, and unsubscribes
  • Options to import and host an email database
  • Tools to create custom fields for data collection
  • Easy-to-use templates for quick email setup
  • Integration with other platforms to sync contact information
  • A/B testing to optimize email content for different segments

💡 Getresponse integrates with Bouncer 


Starting at $19 per month for 1,000 subscribers, GetResponse offers several plans that scale up in features and price with the size of the subscriber list. For larger lists, such as 25,000 subscribers, prices start at $174 per month. The cost increases based on subscriber numbers.

#6 Mailgun

Mailgun is a tool for improving your email marketing efforts. It specializes in sending, receiving, and tracking emails. Many businesses choose Mailgun to handle large volumes of emails, such as promotional campaigns and transactional messages.

Mailgun - a tool for creating email marketing campaigns and managing email lists

Key features for email list management include:

  • RESTful email APIs and SMTP relay
  • Custom sending domains
  • Email analytics and reporting
  • Inbound routing
  • Email template builder and API
  • Email validations
  • Tracking, analytics, and webhooks


With plans starting at $15 per month for 10,000 emails, Mailgun provides features and prices that scale with email volume. For example, the Basic plan includes 10,000 emails with no daily limit, and additional emails cost $1.80 per 1,000. 

#7 Omnisend

Omnisend is an omnichannel marketing platform focused on email and SMS automation, but not only. 

Omnisend - a tool for creating email marketing campaigns and managing email lists

It helps online businesses increase their marketing reach by incorporating also web push notifications, and social media messaging into a single campaign. 

Key features for email list management include:

  • Email automation
  • Custom workflows
  • Unlimited segmentation
  • SMS opt-in collection
  • Custom domain signature (SPF/DKIM)
  • Scheduling of personalized emails 
  • Automation reports


There are three pricing tiers to suit different business sizes. The Free plan offers 250 contacts, 500 emails per month, and basic features plus a $1 SMS credit. 

The paid plans start at $25 per month and target growing businesses with 1,500 contacts, 18,000 emails per month, and enhanced support options. 

Choose an email marketing platform that works for you

A cluttered email list can sabotage your marketing efforts. 

Testing different tools to manage your email lists is not just important, it’s necessary to find the perfect mix of features and price that suits your business. 

Why not give Bouncer a try for free? Although Bouncer is not primarily for email list management, its verification capabilities are extremely valuable for keeping your list efficient. 

Sign up for Bouncer and start with 100 free email verifications and experience how it can help you ensure your emails reach your target audience!

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