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How to Create an HTML Email?

Apr 11, 2022

When you use a module-based tool to create an email or a drag-drop designer, you are creating an HTML email. There are two types of emails: plain text emails and HTML emails.

Plain text messages are exactly just what they sound like – emails that contain plain text with no formatting. On the other hand, HTML emails are styled and formatted using HTML and CSS. It’s quite easy to spot an HTML email; if you have any multimedia marketing emails in your inbox that have a stylish design, images, buttons, and other appropriate elements, these will be HTML emails.

As an email marketer, you may have compared HTML emails and plain text messages, realising that each type has its own set of benefits. HTML emails are not always better than plain text, and both can be a key part of an effective email marketing platform when they are used in different situations.

Keep reading to find out more about how to create an HTML email, even if you are new to coding.

How to Create HMTL Email

You will be glad to hear that you do not actually need to be a coder to create an HTML email. Just like with building your own website these days, there are lots of responsive html email template builders available that offer simple HTML email templates that are pre-formatted and ready to customise, allowing you to design great HTML emails without the need for you to get into the code on the back end.

All you need to do is make the changes that you want in the email template using the editor, which ultimately codes the changes into the final product.

If you don’t have an email designer on your team and aren’t a coder, but still want to create and send email that is sleek and professional, email building tools can be an ideal option to consider.

Create and Send an Email HTML From Scratch

If you know HTML and want to get more direct control over your email code, then many email tools also allow you to directly edit important HTML files that you can use as custom HTML email template.

There are lots of free HTML email templates that you can use available online. If you know your way around an HTML file, adapting the HTML email template to the email-building tool that you use is often quite an easy and straightforward process.

HTML Code Email – Working With a Developer

If you want to create an HTML email completely from scratch without using any templates, then you will need to have advanced HTML knowledge and skills or be able to work with a developer who does.

Since the process of creating an HTML email from scratch is quite involved, it’s a good idea to work with a developer if you don’t have the advanced skills needed. Alternatively, if you want to DIY it, a pre-made HTML template is usually a better option.

How to Make an HTML Email – Best Practices to Consider

Now that you have a better idea of the basics that are involved in creating HTML emails, it’s a good idea to know some of the main strategies that you should keep in mind.

Regardless of the method that you plan to use when putting together your HTML emails, these best practices will allow you to improve text decoration, reader experience, and email deliverability.

Make Sure the HTML Code Email is Responsive

The way that your email is going to appear in the user’s inbox will depend on many different factors. One of the biggest factors is the screen size of mobile devices that the same email is being viewed on.

And it’s important to keep this in mind because no matter how well-formatted and amazing it might look on your desktop when you are designing it, it could easily become a huge mess when somebody tries to view it on a much smaller smartphone screen.

The best thing to do is make sure that your layout is straightforward and simple; this will help you make sure that your HTML emails look as they are intended to be viewed across a variety of different screen sizes.

Complex elements like floated images or multiple columns will make it more difficult for the format of your email to be translated for different screen sizes. Make sure that you are actively solving how the elements will be rearranged for different screen sizes if you do decide to add more complex features to the layout.

Make Sure HTML in Email Body Works for Multiple Email Clients

The email client that your subscriber is using to open the email message is another main factor that has a huge impact on the way that your HTML email appears in your subscribers’ inboxes.

Each email client will load message format slightly differently, so bear in mind that an email that appears a certain way in Outlook might look different in Gmail, for example. Because of this, it is a good idea to become more familiar with how major email clients load certain HTML and CSS elements.

Once you know this, you will be in a better position to create a more consistent experience across different inboxes.

How to Send HTML Email – Plan for End-User Inconsistencies

Screen size and email client are not the only two factors that can have an impact on the way that the HTML email appears in your subscribers’ inboxes.

There are various elements including the version of the email client they are using, their security software, operating system, unique user settings, and whether or not they are loading images automatically will all have an effect on how your email is loading.

While it might not be possible to completely solve every potential issue each time you send an email, some pre-planning can go a long way when it comes to preparing for user inconsistencies.

For example, you might want to create a plain-text version or a webpage version of your email that users can easily click through to read if the HTML email you sent isn’t displaying well for them for any reason.

How to Code an Email in HTML Successfully With Testing

Make sure that you are testing your HTML email at every stage of the development. This will help you make sure that it works well across various email clients, different devices, and operating systems.

Don’t wait until the end of the process to finally test your email. Testing as you go along will help you quickly spot any inconsistencies between devices and email clients, making it easier for you to create a consistent experience.

You can do this easily by using an email tool that offers in-app testing, or a separate tool if you create HTML email from scratch.

Make Sure the Email Loads Quickly

Finally, it’s important to remember that the length of time your email takes to load could be the difference between losing a subscriber or getting a new email client.

While it can be tempting to use all the different styling options and visuals that you can include with an HTML email, bear in mind that it’s all going to be worthless if your email is taking a long time to load and it’s better to save time.

While designing, it’s important to stay conscious of the loading time of your email, especially if you are planning to send it out to subscribers who might be opening it without a lot of time to spare. Some of the main things to consider when it comes to improving the loading time of your emails include:

Keep Images to a Minimum

While images can be useful in emails, overdoing them can have the opposite effect.

Not only will an email that uses fewer images give you a better chance to make an impact with the message that you are putting across to your subscribers, but it will also make the email easier to load up faster.

You can also use an image compressor tool for any images that you do use to reduce the file size as much as possible.

Use an HTML Minifier

An HTML minifier is a tool that you can use to remove any unnecessary code from an HMTL file. It will strip out any repetitive or additional elements while keeping the actual rendering of your email the same.

This can help to reduce the load time since each line of code will have an impact on how long the email will take to load.

Use Web Fonts

While custom fonts can look great, it is important to be careful when using them in an email as they can add more complexity that might ultimately lengthen the email load time.

To be safe and avoid issues, stick to using standard web fonts that are supported by all email clients.

If you use an email creation tool, then you can easily make an HTML email without the need for any coding knowledge. Whether you are using an email designer or starting from scratch, there are several important things to keep in mind to make sure that your email has the desired effect.

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