How to Send More Effective Survey Invitation Emails?

Apr 6, 2022
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If you are familiar with sending survey invitation emails, then you will know that they are an ideal way to get feedback on your business. However, the design of your survey invitation emails plays a huge part in how effective they are, and if you don’t design them carefully then you might not get the results that you want.

Keep reading to find out more about why survey invitation emails are a helpful option for many brands, and some tips on how to send survey invitation emails that are more effective.

Reasons to Send an Email Survey

Sending a survey invitation email to your subscribers or customers can be an effective way to get valuable information that can help you run a better business. Email surveys allow you to easily gather a lot of responses cost-effectively and reach your customers on a channel where they are already engaged and connected.

Along with this, sending anonymous surveys is a great way to make sure that your customers feel free to express their honest thoughts. Since they are so cost-effective and do not require a huge amount of effort on your part, survey invitation emails are a great choice.

When you are ready to get started with your email survey campaign, keep these tips in mind to help you get the best results.

Engaging Subject Lines for Survey Email Template

Around 35% of your subscribers will make their decision as to whether or not they are going to open your email based solely on the subject line.

According to Salesforce, the subject line is the second aspect of the email after the sender name that has the largest impact on whether or not the email is going to get open. Because of this, putting a lot of effort into planning and testing your subject lines is the first step in getting readers to open your survey invitation emails.

Keeping your subject line short and to the point is one general rule of thumb to follow when it comes to designing your survey invitation email. Bear in mind that many people today check their emails on their smartphones, and most mobile devices will only display the first six or seven words of the subject line.

Encourage engagement by using ‘you’ or ‘your’ in the subject line or put it across in the form of a question. Transparency is also key to making it clear what the recipient can expect from the email and that there is a survey included.

Get to the Point in your Survey Email

When it comes to the message that you are putting across in your survey invitation email, it’s important to get to the point with a single message that is reiterated in the subject line, email body, content, images, and call-to-action. An effective email will immediately answer some of the key questions that the reader might have, such as:

What is the email about?

What is the main objective of the email and the survey? Make sure that the email you send is clear about the purpose of the survey and why you’re conducting it.

Why should they participate?

What’s in it for the reader? How will you use the survey results? Let readers know why they should take part.

How should they engage with the survey?

How long will it take? Make sure that the next steps are clear and give readers an idea of how much time they will need to set aside to take the survey.

Where should they click?

It should be clear for readers to see how to go ahead with taking the survey, with a compelling call-to-action button.

When should they respond by?

If your survey is time-limited, make sure that readers know when it’s going to end. Providing a deadline alongside an initiative for taking the survey can create urgency and help you get more responses.

Survey Email Examples of Compelling Call-to-Actions

Once your reader has engaged with your survey invitation email and read the message you are sending, the next step is deciding whether or not they are going to participate in the survey. The call-to-action that you include in the message will make all the difference when it comes to what happens next.

Chances are that the reader is going to skim through the body copy of the email and go straight to the call-to-action, so make sure that you use a bulletproof CTA button to make it as easy as possible for your recipients to click or tap.

Using a button allows the CTA to stand out more along with providing more visual interest.

Make sure that there is plenty of white space left around the button so that it is easy to tap when using a smartphone or other mobile device. In terms of design, a bright, contrasting button colour will be easier to spot and help you make sure that your CTA button doesn’t get missed.

Use clear, compelling language for your call-to-action text and keep it short and to the point in around three or four words.

Sample Survey Email: The Micro-Survey

When sending out survey invitation emails, it can often take quite a lot to get the attention of subscribers who are busy and who are already dealing with inboxes that are flooded with marketing emails.

Email marketing definitely has a tough crowd and inviting readers to take time out of their busy schedule to take a survey for your business can be quite a big ask. Asking just one question in the body of your email is a simple, quick, and easy way to get more readers to participate.

A micro-survey within the email allows readers to select one of multiple choices right in the email itself, and then the survey is complete. This is quicker since there is no need for them to click on a CTA button or be redirected to a landing page to take the survey, which can help you get a higher response rate.

Best Survey Emails Practices

Along with the above, sticking to these best practices when filling out your survey invitation emails can help you get a better response rate.

Offer Coupons and Discounts

Most of the time, people aren’t that interested in filling out surveys. However, offering a discount or a coupon that they can use on their next purchase can be an ideal way to encourage them to take the time. People are more likely to agree to take a survey if there is something in it for them.

Keep Surveys Short

The shorter the survey is, the more likely your readers are going to respond positively. Ideally, you shouldn’t include more than four or five questions in the survey. You can even make it multiple choice to help your customers complete it faster. This indicates that you value your subscribers’ time and in return they may be more willing to complete the questionnaire.

Include the Survey Length

If you want recipients to answer your questions, then it’s a good idea to prepare them for how long it is going to take them. The last thing that you want is for people to start taking your survey only to stop halfway through because it is longer than they expected.

Share the Results

When you have sent out an email survey to your recipients, it’s a good idea to follow up afterward and share the results of the survey with them. When people spend their time taking part in something, they will often naturally want to see what the results are. If people know that they are going to find out more about how they’ve been able to help your business, they may be more inclined to take part.

Send Reminders

It is a good idea to set up email reminders to send to recipients who have had your survey but not yet taken part in it. Some people might open the survey with the intention of completing it, only to forget about it after being interrupted. A gentle reminder can help you get back the participants that you might have otherwise lost.

Show Gratitude

Simply showing gratitude can be one of the most effective ways to build your relationship with your customers. Always thank your customers for whatever they do for your business, including filling out a survey. Customers who feel appreciated and valued are not only more likely to come back and fill out more surveys later, but they will also be more likely to be loyal to your brand.

Explain the Survey Purpose

As mentioned earlier, the body of your email invitation survey should answer the ‘whys’ of the survey. Customers are unlikely to consider spending any time taking part in a survey if they do not know why they are being asked to do it. Sharing the survey purpose will make it easier for customers to make an informed decision regarding whether or not it is worth their time.

Email survey invitations can be an ideal way to gather important information that you can use to improve your business and customer relationships.

 

Understanding Types of Client Surveys and Best Practices

Client surveys are an invaluable tool for collecting feedback and conducting market research. The first step in creating a compelling survey invitation email is crafting an attention-grabbing subject line. Your survey email subject lines should be clear and enticing to encourage higher survey response rates. The survey email template you choose should be mobile-friendly to accommodate mobile users and should clearly state the survey’s purpose.

In terms of content, there are various types of client surveys you can conduct. A customer feedback survey focuses on gathering valuable feedback on your products or services. A product feedback survey, on the other hand, is more targeted towards understanding specific features or offerings. Market research surveys aim to understand the needs and preferences of your target audience, which can inform your overall marketing strategy.

The survey email invitation should include a survey link, making it easy for targeted respondents to participate. To get more survey responses, consider sending a survey invitation reminder with different email subject lines. The survey data collected should be completely confidential to encourage honest answers from survey participants.

Once you’ve collected enough responses, the survey results can be analyzed to improve customer satisfaction and adapt your business strategies. Editor’s note: key factors like survey response rates and the number of survey emails sent should be considered when evaluating the effectiveness of your survey. Longer surveys may yield more detailed feedback but could deter participation, so a short survey or quick survey option might be beneficial.

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